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Blue Ocean Strategy with Renée Mauborgne

Thinkers & Ideas by BCG Henderson Institute

Aug 4, 202630:42Business

In Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant, Renée Mauborgne argues that lasting growth does not come from winning market share in crowded existing industries, but f...

About This Episode

Blue Ocean Strategy with Renée Mauborgne is an episode from Thinkers & Ideas by BCG Henderson Institute. In Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant, Renée Mauborgne argues that lasting...

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Published Aug 4, 2026, 30:42 long, audio available.

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