The Modern CMO

It’s not easy being CMO, especially today. The Chief Marketer consistently has the shortest tenure on the C-Suite and navigates an ever increasing list of responsibilities as new technology develops. But CMOs have a unique opportunity precisely because of where they stand between customers and the corporation. They can help lead the C-Suite towards a common set of goals that impact growth and the bottom line. In this episode, CMOs from Levis Strauss & Company, Hilton, and Foot Locker share what it means to be a “modern CMO”, and how to elevate the role as a true business leader. We’ll also hear findings from a study by Google and Deloitte that explores how Fortune 1000 corporate board members perceive CMOs. Learn more about your ad choices. Visit podcastchoices.com/adchoices

You can listen to The Modern CMO online on Radio and Podcast. Open the player on this page to stream the available audio.

The Modern CMO is an episode from Think with Google Podcast by Think with Google / Gimlet Creative.

This episode is 22:11 long.

This episode was published on Apr 16, 2020.

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