Nichola Stott on running, hiring and evaluating an SEO agency

Nichola and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up: 1:47 - When should you hire an agency? 7:52 - Should you keep doing parts of SEO yourself as a business owner? 12:24 - What you should look for in and expect from an agency? 15:12 - What a good client looks like for Erudite agency 17:04 - Budgeting for your SEO and content strategy 19:13 - What to expect when starting to work with an SEO agency? 21:35 - At what point does a business not need an agency anymore? 24:19 How often do agencies and customers communicate? 26:27 How to keep your agency up to date on the latest news and research in SEO? 34:02 - In what way do easy-to-use CMSs change agency work? 40:44 - The most important KPIs for an agency to report on

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Nichola Stott on running, hiring and evaluating an SEO agency is an episode from The Yoast SEO podcast by Yoast.

This episode is 42:53 long.

This episode was published on May 26, 2021.

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