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The Yin and Yang Show: A Marketing and Sales Conversation is a sales and marketing podcast born from a former copier dealer marketer and a HubCast sales expert. Lindsay Kelley, President of...
The Yin and Yang Show: A Marketing and Sales Conversation is a sales and marketing podcast born from a former copier dealer marketer and a H...
The Yin and Yang Show: A Marketing and Sales Conversation is a sales and marketing podcast born from a former copier dealer marketer and a H...
The Yin and Yang Show: A Marketing and Sales Conversation is a sales and marketing podcast born from a former copier dealer marketer and a H...
Today we talked to Katie from Wistia . Wistia is a video hosting platform with a variety of capabilities for tracking and engaging with your...
Interview with Keenan: the guy that ripped the Band-Aid off Sometimes you get a guest that electrifies the air for the entire show. This wee...
Matt Dixon, author to The Challenger Sale and The Challenger Customer joins is to see what sales trends are generating success in today's se...
In this episode of The Yin and Yang Show, we have the pleasure of talking with Scott Brinker of Chief Martec about where sales and marketing...
When two successful agencies with different specialities combine, magic happens. That's what this week's guests, Marcus Sheridan and Bob Ruf...
This week, we're chatting with Peter Caputa of Databox about freemium, what tv shows we're looking forward to, the possible future of sales,...
In this episode of the Yin and Yang Show, we take a walk down memory lane and share our favorite episodes of the year. But first, we celebra...
In the inbound world of attracting and nurturing folks throughout their journey, we don't often take pause to explore how powerful personali...
There's a gap in between the inbound methodologies. As an agency partner, I know we have felt the missing link between the marketing lead an...
Technology is changing the way people think and behave based on the tools we now have available. Reps need to learn to evolve and transition...
As a sales rep, if you go to a networking event and stand against the wall without speaking to anyone, it's a waste of time. How can you exp...
As buyer's evolve, search engines evolve. So as product and service providers what can we do to evolve along with our buyers? In this episod...
I'm fresh back from INBOUND17 and in this episode I'm sharing my favorite new features and functions HubSpot will be rolling out. Sales Prof...
If you're looking to find interview tactics for your next interview with a sales rep for your company, this podcast episode is the place to...
We explore sourcing and connecting with the right sales rep candidates. Brian Signorelli offers his top three tips: Outreach - how to reach...
Since Brian Sig was off doing something exciting (it's a secret, so I can't tell you what he was doing), we're sharing a podcast I was a gue...
Inbound is a confusing term. In this episode, we are joined by Trish Bertuzzi, author of the Sales Development Playbook. We dive into the "T...
When the inbound marketing and sales conversation comes up in the office technology industry, traditional copier dealers don't always unders...
We received a LinkedIn request from a listener asking how to go about prospecting and selling more copiers in a specific area. We'll walk th...
70% of a rep's time is spent on non-sales activities. Yes, it's true. As a sales rep, how can you make better use of your time selling to ma...
By far, the most often requested outcome of Prospect Builder's inbound efforts with office technology dealers is "Can you get us on page one...
After sitting inside of a dealership for almost 4 years as the Marketing person, I know how challenging it can be to get the sales reps enga...
The Inoffensive Closing Technique We continue on with the 3 competitive closing techniques and cover the last one - The Inoffensive Closing...
There are three types of competitive closing techniques. In this episode of The Yin and Yang Show: A Marketing and Sales Conversation we cov...
In this Summer How To Series we walk through the process Prospect Builder uses to build out a persona with clients. So how do you build out...
This is the first in our Summer How To Series! This summer, we're giving you quick 10 minute how to tips you can apply in the field or in yo...
If you're a copier dealer, your website isn't as great as you think it is, and here's why. Back in 2015 when prospect Builder was born, we w...
We build inbound marketing campaigns for our clients all the time. There is a certain process, a certain way we, as an agency, go about it a...
Everyone talks about LinkedIn and imparts their wisdom about how powerful it can be for sales, but no one tells you how to do it. We're here...
Today, HubSpoter Angela O'Dowd joins Brian and Lindsay to talk about how spoiled Brian is as a HubSpot sales rep because of folks like Angie...
How many attempts do your reps make when reaching out to a prospect? Are the tasks call oriented or email based? Are they using social media...
Blogging can save a business. It creates traffic, leads, and ultimately sales if you have the right kind of content and it's properly format...
Special guest Rachael Plummer joins us from HubSpot to discuss the anatomy of a good sales email. We see a lot of sales-y emails in our inbo...
When you're using sequences, which we discussed in more detail in episode 16, how can you be mindful of the workflows your marketing team ha...
Last month, I traveled to the Grand Floridian in Orlando, FL to speak to Business Technology Association (BTA) members about how technology...
This week, we join our viewers on Facebook live for a new perspective. It's been a challenge, but we've figured it out! On to today's focus....
This week, we join our viewers on Facebook live for a new perspective. It's been a challenge, but we've figured it out! On to today's focus....
Many of the dealer principals we talk to talk about how to attract the best talent. Let's pretend YOU as the dealer principle are looking to...
Remove yourself from your business for a moment and pretend you need to make a B2B purchase. How are you going to go about that? Where do yo...
What if i told you all the manual emails and task reminders your sales reps have to go through every day could be eliminated? And furthermor...
Larry Levine build up his monster network on LinkedIn by rolling up his sleeves and learning the tool. What happened next was extraordinary....
How many sales tools does your organization have right now? How many do they use to their fullest potential? Sales organizations spend an av...
French writer, Antoine de Saint-Exupery, once said, a goal without a plan is just a wish. So when you say that you have a goal to grow your...
The sales enablement report from Docurated is the topic of our conversation today. We hear every day that companies have no content anywhere...
We jump in with the HubSpot CRM and all the things we can utilize within it to move the sale along. Then we move to how to use it with some...
"Education is the passport to the future, for tomorrow belongs to those who prepare for it today." - Malcom X This holds true across so many...
In this episode of The Yin and Yang Show Lindsay Kelley of Prospect Builder and Brian Signorelli of HubSpot field some of the most commonly-...