Category creation, pricing, marketing Siddharth Ramasubramanian, Founder & CEO, Hello Tempayy Episode 15 Wadhwani Foundation podcast

In this episode of the Wadhwani Viewpoint podcast, host Manali Shah is in conversation with Siddharth Ramasubramanian, Founder & CEO, Hello Tempayy - a conscious food venture that seeks to address the nutrition gap in the Indian vegetarian diet. Creating a category as a startup and launching an online business, both come with unique challenges. Siddharth shares research and rationale that went into launching a tempeh product, and the logic behind his pricing strategy in a cost-conscious market like India. He also breaks down the marketing strategy that he adopted to create awareness about a new product like Hello Tempayy, and shares some extremely insightful advice for aspiring founders. Tune in!

You can listen to Category creation, pricing, marketing Siddharth Ramasubramanian, Founder & CEO, Hello Tempayy Episode 15 Wadhwani Foundation podcast online on Radio and Podcast. Open the player on this page to stream the available audio.

Category creation, pricing, marketing Siddharth Ramasubramanian, Founder & CEO, Hello Tempayy Episode 15 Wadhwani Foundation podcast is an episode from The Wadhwani Viewpoint by Wadhwani Foundation.

This episode is 00:40:04 long.

This episode was published on Jan 27, 2023.

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