UCM 287: Practice Growth Stage One: Push Through, Get Help, or Go Associate?

In this episode of the UCM Podcast, Tony Hook and Dr. Bill Davis tackle one of the most difficult and emotionally charged questions many chiropractors face: When is it time to stop trying to make it on your own and consider a different path? Focusing on doctors stuck in Practice Growth Stage One—typically collecting under $20K per month—they explore the financial, emotional, and personal toll of long-term survival mode. The conversation breaks down why time alone doesn't create breakthroughs, how being stuck impacts every area of life, and why this stage was meant to be a short-term foundation, not a permanent destination. Most importantly, they outline two viable, hope-filled paths forward: getting structured help to break through the $20K ceiling or choosing to thrive as an associate in the right environment—reminding doctors that doing nothing is the most dangerous option of all.

You can listen to UCM 287: Practice Growth Stage One: Push Through, Get Help, or Go Associate? online on Radio and Podcast. Open the player on this page to stream the available audio.

UCM 287: Practice Growth Stage One: Push Through, Get Help, or Go Associate? is an episode from The Upper Cervical Marketing Podcast by Dr. Bill Davis.

This episode is 43:42 long.

This episode was published on Feb 16, 2026.

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