#233 6 Ways to Make Your Application Stick (Repost)

Your MBA application is a "movie preview" of what is to come - a pitch for your candidacy. Imagine an admissions officer reading hundreds of applications. How can you get this gatekeeper to pay attention, remember you, believe you, care about you, and act on your application in a positive way (we must interview her!)? In this reposted episode, Darren uses the marketing classic Made to Stick as inspiration for how to create a memorable MBA application. Six elements - Simple, Unexpected, Concrete, Credible, Emotional, and Story (SUCCES) - are the building blocks of sticky ideas. Be sure to incorporate all 6 elements into your MBA application. Topics Introduction (0:00) Your MBA Application is Like a Movie Preview (3:25) Simple (7:15) Unexpected (8:45) Concrete (10:40) Credible (11:05) Emotional (12:30) Story (14:35) Show Notes Nobody Wants to Read Your Sh*t The 3S’s of Scintillating Storytelling Stalking the Story for Your MBA Essays MBA Essays that Work – Candid Thoughts on Essays, Authenticity and Being Yourself Made to Stick , by Chip and Dan Heath Resources for MBA Applicants Get free school selection help at Touch MBA Get pre-assessed by top international MBA programs Our favorite MBA application tools (after advising 4,000 applicants)

You can listen to #233 6 Ways to Make Your Application Stick (Repost) online on Radio and Podcast. Open the player on this page to stream the available audio.

#233 6 Ways to Make Your Application Stick (Repost) is an episode from The Touch MBA Admissions Podcast by Darren Joe: Former MBA Admissions Director Helping You Get Admitted.

This episode is 00:18:15 long.

This episode was published on Jan 29, 2026.

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