Ep. 890 - Deandra Duggans (VP Brand Marketing, Las Vegas Aces)
Deandra Duggans is working to merge the gap between brand and fans, by invoking a new sense of what that relationship means in the digital a...
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Sports & Recreation
The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and min...
Episodes
20 of 890 episodes
Ep. 889 - Justin Rogers (Assistant Athletic Director / Resource Development, Boise State)
As NAATSO time in Las Vegas hits, it's a visit with Justin Rogers, who oversees the revenue generation aspects of Boise State Athletics as "...
Ep. 888 - Andrew Rubinstein (Annual Fund and Athletic Development Director, Lake Superior State University)
Andrew Rubinstein left the world of professional sports and group ticket sales to join the ranks of the annual fund at a remote university w...
Ep. 887 - Garrett Nolan (Independent Ticket Consultant)
It's been more than a minute since Garrett Nolan came on the podcast, way back in 2015 on Ep. 449. Nolan was a working stiff for one arena b...
Ep. 886 - Craig Cugno (Vice President & General Manager, Ticket Sales - University of Connecticut at TAYMAR Sales U.)
Craig Cugno has had his work cut out for him, because as much as he wants to have two winning college basketball teams, it means that he has...
Ep. 885 - Paul Fruitman (Chief Consultant, iSports Insights)
It's been over 11 years since Paul Fruitman came on the podcast. The Canadian sports executive has ventured from ticket sales to corporate t...
Ep. 884 - Kyle Pottinger (Sr. Vice President, Ticket Sales & Service, Phoenix Suns)
Kyle has had three stints with the Phoenix Suns, first as an intern, then as a group sales rep, then finally, back to take the lead of the o...
Ep. 883 - Joe Bertoletti (Assistant General Manager, Insignia Events)
The last time that Troy talked to Joe, they were at the 2016 NACDA Conference. Troy was at UC Davis and Joe was at Holy Cross. Now, both are...
Ep. 882 - Rob Yowell (President, Gemini Sports Group)
Rob Yowell has the entry of naming rights explode during his time in the industry, and has adopted the ability to sell new brands on the wor...
Ep. 881 - Mike Dellosa (Vice President of Ticket Sales, Arizona Diamondbacks)
Mike Dellosa grew up in the Arizona Diamondbacks organization, rising to the role of Vice Presiden to Ticket Sales. So when it came to the p...
Ep. 880 - Matt Slatus (President, General Manager, Camelback Ranch)
Matt Slatus returns to the podcast, now as President & General Manager of Camelback Ranch, the Cactus League home of the Los Angeles Dodgers...
Ep. 879 - Kathy Burrows (Sold Out Seating, Sales Trainer)
Kathy Burrows has been a guest and friend of the podcast for over a decade. So its fitting that she be the first guest since 2019, when the...
The Hidden Fan Ep. 1
Stagefront's Mike Guiffre co-hosts this podcast with Troy, discussing various components of searching for the hidden fan. In this episode, d...
Ep. 878 - Sarah Uhran (Owner, APC Agency)
Sarah Uhran has taken the concept of personal branding for athletes and turned it on its head. Uhran represents a new type of dynamic that s...
Ep. 877 - Chris Spano (VP, American Hockey League)
Chris Spano ties various components of the primary and secondary ticket markets together, working for MLB, NFL and NHL teams, along with wor...
Ep. 876 - Graham Oliphant (CEO, Rugby Festival Events)
Graham Oliphant has helped the growth of rugby in the United States and the United Kingdom, creating a strategic planning effort that other...
Ep. 875 - Jim Sweeney (FIMBA USA)
Jim Sweeney is just getting started in a period when most people are looking at retirement. Sweeny serves as an international board member a...
Ep. 874 - Jeff Lapsansky (Tickets/Marketing, BMW Championship)
The BMW Championship represents a unique challenge for Jeff Lapsansky, since he has to sell tickets to a PGA Tour event that moves every oth...
Ep. 873 - John Markiewicz (Director of Sales, Chicago White Sox)
The weather doesn't stop a great ticket sales staff from selling. John Markiewicz shares his knowledge about selling in cold weather for bas...
Ep. 872 - Troy King (Director of Ticket Sales, Churchill Downs)
As if it couldn't get confusing enough, Troy King comes on the podcast to share a funny episode at the 2018 National Sports Forum regarding...