How to Avoid the “Valley of Death” in Sustainable Tech Startups

The “Valley of Death” has become a popular term to describe a challenging period for sustainability focused startups. Bridging this “valley of death” in commercialization of sustainable technologies is a key role today's guest believes her company can play for their clients. Cindy Jia is Head of the Sustainable Solutions Group at ING Capital. Her goals for the ING team include accelerating adoption of sustainable tech and facilitating an easy transition between the different capital pools that are available. Today we're going to discuss the challenges in achieving these goals and how ING has progressed.

You can listen to How to Avoid the “Valley of Death” in Sustainable Tech Startups online on Radio and Podcast. Open the player on this page to stream the available audio.

How to Avoid the “Valley of Death” in Sustainable Tech Startups is an episode from The Sustainable Finance Podcast by Paul Ellis.

This episode is 17:35 long.

This episode was published on Sep 21, 2025.

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