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What if fundraising strategy started with the brain? Farra Trompeter, co-director, talks with Cherian Koshy, CFRE, CAP, author of Neurogiving: The Science of Donor Decision-Making, about how neuroscience and behavioral p...
Episode 206: How can you use science to engage donors? is an episode from The Smart Communications Podcast by Big Duck. What if fundraising strategy started with the brain? Farra Trompeter, co-director, talks with Cherian Koshy, CFRE, CAP,...
This episode belongs to The Smart Communications Podcast.
Use the player on this page to stream the episode online.
Published Mar 4, 2026, 27:33 long, audio available.
What if fundraising strategy started with the brain? Farra Trompeter, co-director, talks with Cherian Koshy, CFRE, CAP, author of Neurogiving: The Science of Donor Decision-Making, about how neuroscience and behavioral psychology can strengthen donor engagement. They share insights nonprofits can use to build trust, write clearer appeals, and design campaigns that motivate supporters.
You can listen to Episode 206: How can you use science to engage donors? online on Radio and Podcast. Open the player on this page to stream the available audio.
Episode 206: How can you use science to engage donors? is an episode from The Smart Communications Podcast by Big Duck.
This episode is 27:33 long.
This episode was published on Mar 4, 2026.
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Yes. This page shows related episodes from The Smart Communications Podcast when more episodes are available from the podcast feed.
You can listen to Episode 206: How can you use science to engage donors? on this page when the episode audio is available from the podcast feed.
Episode 206: How can you use science to engage donors? is from The Smart Communications Podcast by Big Duck.
Published Mar 4, 2026 and 27:33 long