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Podcasts›The Smart Communications Podcast›Episode 206: How can you use science to engage donors?

Episode 206: How can you use science to engage donors? artwork

Business

Episode 206: How can you use science to engage donors?

The Smart Communications Podcast by Big Duck

Mar 4, 202627:33Business

What if fundraising strategy started with the brain? Farra Trompeter, co-director, talks with Cherian Koshy, CFRE, CAP, author of Neurogiving: The Science of Donor Decision-Making, about how neuroscience and behavioral p...

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