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Episode 206: How can you use science to engage donors? artwork
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Episode 206: How can you use science to engage donors?

The Smart Communications Podcast by Big Duck

Mar 4, 202627:33Business

What if fundraising strategy started with the brain? Farra Trompeter, co-director, talks with Cherian Koshy, CFRE, CAP, author of Neurogiving: The Science of Donor Decision-Making, about how neuroscience and behavioral p...

About This Episode

Episode 206: How can you use science to engage donors? is an episode from The Smart Communications Podcast by Big Duck. What if fundraising strategy started with the brain? Farra Trompeter, co-director, talks with Cherian Koshy, CFRE, CAP,...

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This episode belongs to The Smart Communications Podcast.

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Episode Details

Published Mar 4, 2026, 27:33 long, audio available.