Chatbots, Instagram & Sonic the Hedgehog: The Unconventional Business Wisdom of Beast Gear's Ben Leonard 654

Who doesn't love a bit of unconventional business wisdom! Ben Leonard has no business training. In fact, his background is in Ecology. Oh, and he’s a whale and dolphin nerd, who had no interest in fitness, until his mid 20s, when he decided to build a successful online fitness brand called Beast Gear which, in its third year, turned over six million large ones! It’s an unbelievable episode 654 of The (14 year-old, award-winning) Small Business Big Marketing podcast. A little more about this episode First and foremost Ben Leonard is an ecologist by trade, and a self-confessed whale and dolphin nerd. Thanks to a health scare, he’s also the founder of Beast Gear , an online business, built on a laptop, in a cupboard, in his spare time, with an initial £1,000 investment. Three years later, Beast Gear was turning over more than £4 million at which point Ben achieved business’s Holy Grail …. and exited for life on a hammock. Well, that’s not exactly true … whilst he did exit with a nice little earn, he’s already in the throes of at least two more online business ideas … one which I absolutely love. Oh, and he’s also written a book titled Quit Stalling & Build Your Online Brand . What is it with these millennials?! In this chat, Ben generously shares where the idea for Beast Gear came from, how he scaled using chatbots and Instagram, why a huge fitness brand tried to sue him and failed, plus he’s a big fan of the business learnings from Sonic the Hedgehog! With all this success, and with so many eCommerce stores out there, I started off by asking Ben whether it’s too late for the average Joe to start one. Links Mentioned Grab a copy (plus some free goodies) of Ben Leonard's book Quit Stalling And Build Your Online Brand . Businesses that make this podcast possible StudioHawk - No generalists, just a damn good SEO agency (award-winning actually!). Patreon - Join Timbo's Business Owner Membership and take control of your marketing. Book Tim Reid - Keynote or conference emceeing. As always, thanks for your support. May your marketing be the best marketing. Timbo Reid Support the show:

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Chatbots, Instagram & Sonic the Hedgehog: The Unconventional Business Wisdom of Beast Gear's Ben Leonard 654 is an episode from The Small Business Big Marketing Podcast with Timbo Reid by Tim Reid.

This episode is 64:10 long.

This episode was published on Oct 10, 2023.

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