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The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge soci...
Looking to take your skills to the next level? Thinking about YouTube advertising as a new channel for your brand? How about best-practices...
Facebook marketing in 2019 isn't dead. On the contrary, it's far from it! Although we continue to see a rise in the usage and effectiveness...
2019 is officially here! Gone are the days where generating audience engagement on social media was primarily a passive process. The always-...
A special episode from the SSM archives! This was the most popular episode from 2018 - voted on by you our listeners. Content is the golden...
Often the best way to learn about a craft is from someone who has been in your shoes before. That's why we turned to 13 social media experts...
Video content is one of the most popular mediums for businesses today, and for good reason. Video is more engaging, more memorable, and more...
Social media algorithms play a very important role in the ability for marketers and business owners to make an impact online. Yet they remai...
We gathered never-before-seen data from more than 15,000 Instagram Stories posted by over 200 of the world's top accounts and brands. This i...
More than 400 million people around the world use the Instagram Stories every single day - making Stories an amazing opportunity for your bu...
According to the U.S. Small Business Administration, an incredible two-thirds of small business owners and entrepreneurs (66%) are personall...
Marketing skills and career growth do not come easy in a field that moves at the speed of light. It seems like every single week companies a...
Great marketing ideas are hard to come by on a consistent basis. Which is exactly why so many businesses resort to blogging as their go-to m...
Looking to catch up on the latest social media news and trends, but short on time? We have you covered! This week we're covering everything...
Influencer marketing is here to stay. Beauty, business, fashion, and tech influencers (among others) can have a massive impact in helping bu...
Neuromarketing . Sounds fairly complicated, doesn't it? Fortunately for marketers and small businesses it doesn't have to be! Neuromarketing...
Looking to catch up on the latest social media news, but short on time? We have you covered! This week (episode #114) we're chatting about a...
Looking to catch up on the latest social media news, but short on time? We have you covered! This week (episode #113) we're chatting about a...
As businesses and marketers we've all had that feeling at one time or another... Where and how am I going to find my next great content idea...
A few months ago, we asked you (our listeners) to let us know which social media networks you would like to learn more about - LinkedIn (53%...
Looking to catch up on the latest social media news, but short on time? We have you covered! This week (episode #110) we're chatting about a...
We partnered with BuzzSumo to analyze more than 43 million posts from the top 20,000 brands on Facebook in one of the largest studies of 201...
Looking to catch up on the latest social media news, but short on time? We have you covered! This week we have a super interesting episode l...
What do psychology and social media have in common? A lot more than you might imagine! Believe it or not, there are some very scientific rea...
Is your business prepared for the future of social media? The social media industry changes so quickly that it can be a challenge to keep up...
It seems like everywhere we look there's some new social media or marketing tactics being touted as the next big thing. As marketers and bus...
A ton of great stuff to talk about in the world of social media marketing this week! Several interesting and actionable articles published i...
Instagram advertising is one of the most promising (and exciting) opportunities for businesses and brands to get their products or services...
This week we're looking at how you can create a customer-focused social media strategy that will work and pay dividends for your business or...
Instagram IGTV is here! Today, we're diving into one of the most exciting new platforms on the entire internet right now - Instagram's brand...
We're celebrating one million downloads and our 100th episode! In this totally random episode, Brian and Hailley go completely off-script an...
Did you know: B efore Instagram implemented their new algorithm in 2016, users were missing 70% of all posts and 50% of their friends' posts...
A brand new 2018 State of Social Media Marketing Report is live from Social Media Examiner and we're breaking down all of the most important...
Small businesses and entrepreneurs have their own set of unique social media and marketing challenges and opportunities. The biggest one bei...
Covering the biggest news in the social media and marketing world, including one subject that we as marketers don't talk about enough... Pro...
We partnered with Brian Dean of Backlinko to create a huge, step-by-step case study on how you can grow your brand's YouTube channel in a bi...
GDPR (General Data Protection Regulation) is a new data privacy regulation that aims to give individuals in the EU protection and control ov...
Facebook F8 is one of the most important conferences of the year for the social media world. Over the past couple of years, Facebook has ann...
Understanding hundreds of different social media demographics-or the different characteristics of audiences on each social media network-is...
Personal branding is the way people remember you when you've left a room. Or in today's world, the "digital room." Did you know it takes les...
As video content on social media becomes more and more widely used, it's becoming clear that companies not using video are missing out on a...
Tons of exciting and interesting things to talk about in the world of social media this week! We're breaking down the best times to post to...
2018 is in full swing and you might be looking for new social media tools to add to your marketing stack! According to Scott Brinker of the...
Another busy week in the world of social media! We're covering everything you need to know to stay up-to-date on the latest happenings in so...
Content is the golden ticket to social media success. People know, love, and trust your brand on social because of the content you share acr...
Pixar and their team of incredible writers are arguably some of the greatest storytellers of our generation. Over the years, Pixar has won 1...
Instagram now has more than 800 million monthly users - more than 500 million of whom use Instagram every single day, sharing more than 250...
What week in social media! We're diving into the State of Video Marketing in 2018, including all of the incredible data and important takeaw...
We talk a lot about specific marketing and social media tactics and strategies on this show, but rarely do we talk about the soft or "intang...
The Facebook algorithm is constantly evolving in order to provide a better experience for users. But few changes to the algorithm have spark...
What an exciting week in social media! Facebook announces their Q4 earnings along with some groundbreaking revelations about the future of t...