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The Science of Social Media

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The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge soci...

Episodes

20 of 100 episodes

129: The Most In-Demand Skills of 2019 (According to LinkedIn), YouTube's Big Advertising Opportunity, The Ultimate Facebook Engagement Guide, and More!

Looking to take your skills to the next level? Thinking about YouTube advertising as a new channel for your brand? How about best-practices...

13:29Jan 14, 2019

128: What 777,367,063 Facebook Posts Tell Us About Successful Content in 2019 (New Research)

Facebook marketing in 2019 isn't dead. On the contrary, it's far from it! Although we continue to see a rise in the usage and effectiveness...

13:34Jan 7, 2019

127: 5 Data-Backed Social Media Marketing Trends You Need to Know for 2019

2019 is officially here! Gone are the days where generating audience engagement on social media was primarily a passive process. The always-...

14:24Jan 2, 2019

126: (SSM Selects) 11 Content Creation Hacks: Strategies & Tools to Take Your Social Media to the Next Level

A special episode from the SSM archives! This was the most popular episode from 2018 - voted on by you our listeners. Content is the golden...

14:39Dec 26, 2018

125: 13 Social Media Experts Share Their Biggest Piece of Marketing Advice

Often the best way to learn about a craft is from someone who has been in your shoes before. That's why we turned to 13 social media experts...

14:44Dec 17, 2018

124: How to Use Video Content to Raise Brand Awareness and Sell Your Product

Video content is one of the most popular mediums for businesses today, and for good reason. Video is more engaging, more memorable, and more...

13:10Dec 10, 2018

123: A Marketer's Guide to Decoding Social Media Algorithms in 2019

Social media algorithms play a very important role in the ability for marketers and business owners to make an impact online. Yet they remai...

12:58Dec 3, 2018

122: We Analyzed 15,000 Instagram Stories from 200 of the World's Top Brands (New Research)

We gathered never-before-seen data from more than 15,000 Instagram Stories posted by over 200 of the world's top accounts and brands. This i...

13:34Nov 26, 2018

121: Instagram Stories Strategy: How Businesses Can Create Thumb-Stopping Stories Content

More than 400 million people around the world use the Instagram Stories every single day - making Stories an amazing opportunity for your bu...

12:43Nov 19, 2018

120: Your Go-To Small Business Marketing Guide for 2019 (New Tips and Ideas)

According to the U.S. Small Business Administration, an incredible two-thirds of small business owners and entrepreneurs (66%) are personall...

12:13Nov 12, 2018

119: 7 Invaluable Marketing Skills That Help Top Teams Produce Consistently Great Content

Marketing skills and career growth do not come easy in a field that moves at the speed of light. It seems like every single week companies a...

12:28Nov 5, 2018

118: 9 Marketing Ideas That Don't Include Blogging (Plus How to Identify Big Opportunities)

Great marketing ideas are hard to come by on a consistent basis. Which is exactly why so many businesses resort to blogging as their go-to m...

13:22Oct 29, 2018

117: How to Launch on Product Hunt Like a Pro, Lessons from 17.2 Million Twitter Impressions, 4 Key Facebook Trends for 2019, and More!

Looking to catch up on the latest social media news and trends, but short on time? We have you covered! This week we're covering everything...

15:02Oct 22, 2018

116: Influencer Marketing: The A to Z Guide on Getting Started and Calculating ROI

Influencer marketing is here to stay. Beauty, business, fashion, and tech influencers (among others) can have a massive impact in helping bu...

12:11Oct 15, 2018

115: Neuromarketing: Surprising Facts Businesses and Marketers Should Know

Neuromarketing . Sounds fairly complicated, doesn't it? Fortunately for marketers and small businesses it doesn't have to be! Neuromarketing...

13:55Oct 8, 2018

114: Instagram's Co-Founders Step Down, Vertical Video Gains Momentum, Facebook Launches Stories Ads, and More!

Looking to catch up on the latest social media news, but short on time? We have you covered! This week (episode #114) we're chatting about a...

14:50Oct 1, 2018

113: How Two Brands Generate Hundreds of Thousands in Revenue on Social Media, Big News from Twitter, New LinkedIn Ad Formats, and More!

Looking to catch up on the latest social media news, but short on time? We have you covered! This week (episode #113) we're chatting about a...

12:49Sep 24, 2018

112: How to Discover Irresistible Content Ideas Using Reddit, YouTube, Quora, and Other Social Networks

As businesses and marketers we've all had that feeling at one time or another... Where and how am I going to find my next great content idea...

11:11Sep 17, 2018

111: 5 Proven LinkedIn Marketing Tips to Grow Your Company Page 600% Faster

A few months ago, we asked you (our listeners) to let us know which social media networks you would like to learn more about - LinkedIn (53%...

13:09Sep 10, 2018

110: A Brand New Facebook Guide to Creating Video, The Shift to Instagram Stories Ads and Messenger, 5 YouTube Facts You Can't Miss, and More!

Looking to catch up on the latest social media news, but short on time? We have you covered! This week (episode #110) we're chatting about a...

14:54Sep 4, 2018