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The Sales Playbook Podcast

Paul Castain

Sales tips for the aspiring rock star!

Episodes

20 of 56 episodes

Episode 463 The George Costanza Sales Tactic August 30, 2026

There was an absolutely hilarious episode of Seinfeld where George Costanza decides to do the exact opposite of what he would typically do;...

39:18Aug 30, 2026

Episode 462 2 Things To Do and 1 Thing NOT To Do Whenever A Prospect Asks You A Question August 16, 2026

On this week's episode of The Sales Playbook Podcast we're going to talk about things sales reps forget to do when they are asked questions,...

34:23Aug 16, 2026

Episode 461 4 Discovery Call Mistakes To Avoid At All Costs August 9, 2026

Beware these 4 all caps HUGE discovery call mistakes, and; There's a really good chance you aren't even aware that you're making them! Oh, a...

33:06Aug 9, 2026

Episode 460 A Huge Communication Mistake I Just Made June 6, 2026

I made (what I feel) was a bad communication mistake while speaking with someone, and guess what; I bet you've made that mistake too! On thi...

19:43Jun 6, 2026

Episode 459 Easy Ways Of Staying In Touch and Keeping Important Tasks Front and Center June 1, 2026

File this week's episode of The Sales Playbook Podcast under "cool" because I have some cool ways for you to not only keep important prospec...

39:08Jun 1, 2026

Episode 458 Q2 and The 2 Opportunities Most Sales Reps Miss May 2, 2026

There are TWO super important opportunities that most sales reps miss during the second quarter and they pay for them dearly for the rest of...

21:30May 2, 2026

Episode 457 The Hidden Power You're Totally Oblivious To April 11, 2026

In this week's episode of The Sales Playbook Podcast we talk about an amazing power you're probably oblivious to. Think I'm bluffing? Then I...

23:05Apr 11, 2026

Episode 456 AI The 3 Reasons Why EVERY Sales Rep Should Embrace It March 29, 2026

Soon, the use of AI in the sales trenches will no longer be optional, so; In this week's episode of The Sales Playbook Podcast I'm going to...

35:14Mar 29, 2026

Episode 455 Cold Emails: Too Much? Too Little? Too Late? March 21, 2026

You send a cold email, how long should you wait until you follow up? How much is too much? Too little? And yep, we can't be "too late", so;...

41:08Mar 22, 2026

Episode 454 The Cold Email That Turns Decision Makers Off March 15, 2026

There's one type of cold email that decision makers disregard more than any other type and here's the thing; You've probably been sending it...

33:04Mar 15, 2026

Episode 453 Cold Emails and 3 Ways To Get Better Results March 7, 2026

I loaded this episode up with so many actionable tips to help you get BETTER results from those cold emails you're sending. Seriously, you'l...

42:26Mar 7, 2026

Episode 452 Don't Be Afraid Of Pissing Off Potential Clients February 28, 2026

Sometimes we avoid certain things simply because we're afraid it's going to piss off a potential client; Dude, it's costing and I'm about to...

44:32Feb 28, 2026

Episode 451 You're Not As Productive As You'd Like To Believe December 7, 2025

When it comes to prospecting, I'm willing to bet that you're fooling yourself! There are two other areas as well, where most sales professio...

48:41Dec 7, 2025

Episode 450 What Was Once Old Is Now New Again In Sales November 30, 2025

There are some absolutely awesome approaches to sales that we've somehow forgotten about while embracing all the latest ones. Kind of hard t...

38:25Nov 30, 2025

Episode 449 How To Leverage The Holiday Season November 22, 2025

So many sales reps fail to leverage the holiday season, and instead; They actually feel quite challenged by it. Not on my watch, baby! I hav...

33:51Nov 22, 2025

Episode 448 How To Find A Potential Client's Email Address November 15, 2025

Would you like to know an all-caps FREE way to find a potential client's email address? You'll want to check out this super simple tip that...

16:48Nov 15, 2025

Episode 447 An Insanely Cool Way To Find Leads November 8 2025

Would you like a way to generate leads where you'll have almost no one else utilizing that lead source? Then run, don't walk, over to this w...

27:39Nov 8, 2025

Episode 446 The High Yield Low Yield Variable For Selling Smarter October 5 2025

On this week's episode of The Sales Playbook Podcast, we talk about what happens if you don't "audit" certain sales habits from time to time...

48:16Oct 5, 2025

Episode 445 The Secret Weapon NOBODY Uses In Sales, So Maybe You Should September 1, 2025

There's a "secret weapon" NOBODY thinks to use in sales, and that's all the more reason why YOU should! Think I'm bluffing? Then you'd bette...

37:19Sep 1, 2025

Episode 444 3 Out Of The Box Ways To Use Testimonials August 24, 2025

Want to stand out during the sales cycle? On this week's episode of The Sales Playbook Podcast, we're going to talk about 3 ways you can do...

35:31Aug 24, 2025