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The Truth About ABM & Intent Data: Why Your B2B Sales & Marketing Teams Are Still Missing the Mark artwork
Business

The Truth About ABM & Intent Data: Why Your B2B Sales & Marketing Teams Are Still Missing the Mark

The Sales Development Podcast by David Dulany

Feb 19, 202531:27Business

Account-Based Marketing (ABM) and intent data platforms like 6sense and Demandbase promise to revolutionize your go-to-market strategy—but are they actually delivering results? In this episode of the Sales Technology Pod...