The Truth About ABM & Intent Data: Why Your B2B Sales & Marketing Teams Are Still Missing the Mark

Account-Based Marketing (ABM) and intent data platforms like 6sense and Demandbase promise to revolutionize your go-to-market strategy—but are they actually delivering results? In this episode of the Sales Technology Podcast, host David Dulany sits down with Kristina Jaramillo, President of Personal ABM, to unpack the growing skepticism around ABM tech, why many teams struggle with implementation, and how sales, SDRs, and marketing teams can stop chasing bad intent signals and start closing bigger deals. Kristina shares real-world insights on:✅ Why intent data alone won’t drive conversions✅ The missing strategy behind most ABM tech investments✅ How SDRs, sales leaders, and marketers can align for real revenue impact✅ The biggest mistakes teams make when adopting ABM—and how to fix them If you're in Sales, Marketing, RevOps, or GTM leadership, this episode is packed with actionable insights to turn your ABM strategy from a money pit into a revenue machine. 🎧 Tune in now! 🚀Connect with Kristina Free ABM Strategy Brainstorming Become a supporter of this podcast: .

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The Truth About ABM & Intent Data: Why Your B2B Sales & Marketing Teams Are Still Missing the Mark is an episode from The Sales Development Podcast by David Dulany.

This episode is 31:27 long.

This episode was published on Feb 19, 2025.

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