Cracking the B2B Buyer Code: How Market Research Drives Sales Success with Peep Laja

In this episode of the Sales Technology Podcast, host David Dulany sits down with Peep Laja, founder and CEO of Wynter, to explore the evolving landscape of B2B market research. Peep shares insights on how companies can leverage real-time buyer intelligence to refine their messaging, understand customer pain points, and stay ahead of rapid industry shifts—especially in the age of AI. The conversation dives into the importance of peer recommendations, review sites, and the growing role of AI-powered search in software buying decisions. Peep also discusses the future of conferences and how his event, Spryng, is redefining networking for marketing leaders. Whether you're a sales or marketing professional, this episode is packed with actionable insights on how to make your company the preferred choice in competitive markets. Conference Wynter data Become a supporter of this podcast: .

You can listen to Cracking the B2B Buyer Code: How Market Research Drives Sales Success with Peep Laja online on Radio and Podcast. Open the player on this page to stream the available audio.

Cracking the B2B Buyer Code: How Market Research Drives Sales Success with Peep Laja is an episode from The Sales Development Podcast by David Dulany.

This episode is 31:45 long.

This episode was published on Feb 12, 2025.

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