342 - Marketing Your Practice Grows Impact; Running Your Business Grows Revenue

The PRACTICE is the Clinical Entity that exists to deliver better health outcomes for the PATIENT. The BUSINESS is the Economic Engine that exists to drive Profit for the Owners and the Team. Dr. Stephen and Dr. Pete kick off a powerful five-part series that reframes growth through a clear distinction most owners struggle with: the difference between a remarkable practice and a remarkable business. And this struggle is costing them in terms of impact, income - and sleep! Using MARKETING data, KPIs, and real-world examples, they unpack how your practice ATTRACTION operations drive patient impact while your business’s MARKETING metrics determine sustainability, profitability, and freedom. This MARKETING conversation sets the foundation for 2026 by showing how aligning teams not just with purpose, but with financial clarity, becomes the true growth accelerator. When the practice and business work together, momentum follows. In This Episode You Will: Understand the difference between a remarkable practice and a remarkable business Learn why practice success does not automatically create business health See how KPIs clarify accountability on both sides of the coin Discover why teams must understand profit, not just purpose Clarify how practice metrics and business metrics drive different outcomes Episode Highlights 00:57 – Learn why this episode serves as the foundation for a five-part series separating the responsibilities of the practice from the realities of the business. 01:43 – Discover how assigning clear KPIs becomes the fastest path to clarity, accountability, and meaningful traction. 04:32 – Recognize why elevating business understanding across the entire team is essential for the future of chiropractic. 06:37 – Reflect on how leadership is tested when personal loss intersects with professional responsibility and organizational culture. 09:28 – Understand why emotional resilience and relationships are as critical to sustainability as systems and strategy. 14:31 – See the defining distinction between the practice as a clinical entity and the business as an economic engine. 16:44 – Clarify how financial alignment transforms team motivation by connecting effort to shared outcomes. 18:15 – Discover why owning both sides of the practice and the business reshapes leadership and team engagement. 23:57 – Learn how operational systems drive patient outcomes while business systems determine financial performance. 35:20 – Recognize how mastering a small set of business metrics replaces marketing anxiety with confidence and peace of mind. Resources Mentioned Learn more about the TRP Remarkable Business Immersion March 6 - 7, 2026 in Phoenix, AZ and March 20 - 21, 2026 in Brisbane, AUS - Golden Ticket Giveaway to the Upcoming Immersion - DM the words ‘ Podcast Business Immersion’ on The TRP Instagram page - To learn more about the REM CEO Program, please visit: Book a Strategy Session with Dr. Pete - Prefer to watch? Catch the podcast on YouTube at: To listen to more episodes , visit or follow on your favorite podcast app.

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342 - Marketing Your Practice Grows Impact; Running Your Business Grows Revenue is an episode from The Remarkable CEO for Chiropractors by Dr. Peter Camiolo and Dr. Stephen Franson.

This episode is 00:41:34 long.

This episode was published on Jan 27, 2026.

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