The marketing strategy that took us from $0 to $3M (it's not what you think)

The marketing funnel is dead — and I'm showing you exactly what replaced it. In this video, I'm breaking down the marketing web: the strategy we use at Rella that took us from $0 to $3M in about a year and a half. I'm pulling back the curtain on our full marketing playbook — content strategy, where we show up, founder-led content, influencer strategy, and paid ads — so you can apply it to your business in 2026. Whether you're a business owner, marketer, or just nosy (same), this one's for you. ↓ TIMESTAMPS 0:00 – The marketing funnel is dead 0:17 – Introducing the marketing web 2:34 – Why the classic funnel is broken 4:16 – How we built our web at RELA: content creation 7:00 – Where we show up (and why less is more) 8:42 – Founder-led content & influencer strategy 10:21 – Our paid ads strategy ➜ everything you need to know ➜ ✰ Rella: ✰ Instagram: ✰ TikTok: ✰ Listen on Spotify: ✰ Listen on Apple: ➜ my email for business inquiries: natalie@manifestmgt.com Learn more about your ad choices. Visit megaphone.fm/adchoices

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The marketing strategy that took us from $0 to $3M (it's not what you think) is an episode from The Real Reel by Natalie Barbu.

This episode is 13:44 long.

This episode was published on Apr 30, 2026.

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