Behind the Bold Designs That Maximize Short-Term Rental ROI Bri West + Jordan McDonough

Ever wondered what makes a short-term rental truly unforgettable? Some hosts swear by bold color schemes, while others lean into quirky themes, but what really drives bookings and keeps guests coming back? Today, we sit down with renowned designers Bri West and Jordan McDonough here on SmartStay Show to explore the art and strategy of standout short-term rental design. Discover how bold color, imaginative themes, and strategic branding can transform any property into not just a beautiful space, but an unforgettable guest experience, and a profitable investment. From emerging market trends to must-have amenities, this episode is packed with actionable insights for both new and seasoned hosts. Whether you’re ready to go all-in on a themed rental or simply considering a design refresh, learn how thoughtful choices can elevate your bookings, enhance guest satisfaction, and maximize ROI. Things we discussed in this episode: The importance of bold color patterns and themes for short-term rental success. Defining and researching the target audience before designing. Branding properties to create memorable, differentiated guest experiences. Strategic, ROI-driven design based on market research and data. Using different design strategies for various markets (urban vs. cabin, vibrant vs. cozy). Incorporating themes—even bold or unique ones—to boost appeal and bookings. Leveraging branding (signs, doormats, Wi-Fi) for guest recall and repeat business. Treating design as an investment to drive revenue, not just an expense. The growing importance of amenities and functional design in guest experience. Trends in the short-term rental industry and future growth plans for Summer Led Designs. Get in touch with BRI & JORDAN : Instagram - Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Linkedin Bri - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Linkedin Jordan - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Behind the Bold Designs That Maximize Short-Term Rental ROI Bri West + Jordan McDonough is an episode from The Real Estate Law Podcast by Airbnb Superhost Jason Muth + Rory Gill.

This episode is 00:40:32 long.

This episode was published on Jan 27, 2026.

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