How She Turned the Shoe House Into an Short Term Rental Success With Naomi Brown

EPISODE 578: Short-term rental investing can feel especially risky when the property doesn’t look like anything else on the market. Many investors hesitate to move beyond traditional residential real estate because unconventional properties lack clear comps, predictable data, or proven playbooks. When uncertainty is high, and the market feels unstable, it’s easy to second-guess instincts, overlook creative opportunities, or assume that “different” is dangerous. In this episode, Liz Faircloth sits down with Naomi Brown to explore how strategic vision, market knowledge, and self-trust can turn an unconventional property into a profitable short-term rental. Naomi shares her lived experience transforming the iconic Shoe House during a period of market uncertainty, outlining how she assessed risk, identified the property's highest and best use, and invested intentionally to create long-term income. You’ll walk away with a clearer framework for evaluating unique opportunities, trusting your decision-making, and building profitable short-term rentals even when the data isn’t obvious. What to listen for: How to move through the fear of residential investing during uncertain markets, and why periods like 2020 often create unique entry points for creative acquisitions. (00:30) How asking “what is the highest and best use of this property?” unlocks strategic clarity and transforms unconventional assets into income-producing opportunities. (06:22) Where to invest intentionally in value-add improvements so your capital directly supports performance, profitability, and guest experience. (10:10) Why hiring short-term rental hosts can create leverage, and how staying strategically involved protects quality, consistency, and cash flow. (14:46) How deep market knowledge reframes perceived risk and allows you to confidently pursue opportunities others may overlook, strengthening self-trust as you do. (20:06) About Naomi Brown: Naomi Brown is the owner of the Haines Shoe House, a very unique short term rental property with a long history and interesting story. She is also an investor and developer with Commercial and Land real estate investments. She is a Commercial realtor and Mom, Wife and instigator and learning to 'Be' as well as 'Do'. Connect with Naomi Brown: Website: Facebook: Instagram:@hainesshoehouse *** InvestHER® Community Achieve Financial Freedom: Build a Life on Your Terms with a Community of Driven Women Investors InvestHER Assessment: Take this 5-minute quiz to determine where you are in your investment journey and receive a custom roadmap with practical steps you can start taking today. Start here: Live Trainings: You don’t need to know all the steps to take the next step. During our virtual events, we focus on the 3-Step InvestHER Formula, giving you the must-know insights so you can take action with confidence. Register here: InvestHER CON: The premier conference for women in real estate. It’s time to invest intentionally so every decision you make builds cash flow and buys back your time. Register now! STRIVE Mentorship Program: The Support System for Women Real Estate Investors. You’ve proven you can grow on your own. Now choose who you’ll achieve financial freedom with and build life on your own terms. Apply here » Need help? Submit a support ticket here: See you in the arena! Liz + Andresa

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How She Turned the Shoe House Into an Short Term Rental Success With Naomi Brown is an episode from The Real Estate InvestHER Show by Andresa Guidelli & Liz Faircloth.

This episode is 32:17 long.

This episode was published on Feb 27, 2026.

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