#120 Human Side of Selling with Laird McLean, Proteus Partner & Transformation Practice Director

The Human Side of Selling. Erika Andersen talks with Laird McLean, Proteus Partner, Head of Organizational Transformation and Sales Leader, about the human side of selling - what it means and why it's important, especially in today's increasingly complex and technologically sophisticated business environment. Timestamps: [00:00] Podcast episode introduction [01:00] Importance of focusing on the human side of selling [03:25] Looking at businesses in a three dimension way [04:26] What happens when you don't focus on the human side of selling? [07:31] How can salespeople be more human centric? [10:51] Podcast episode wrap-up For more Proteus,

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#120 Human Side of Selling with Laird McLean, Proteus Partner & Transformation Practice Director is an episode from The Proteus Leader Show by The Proteus Leader Show.

This episode is 00:12:29 long.

This episode was published on Feb 23, 2026.

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