How to Perform Competitor Research for an Actual SaaS Product

Before you build, you need to know who you're competing against - and more importantly, where they're falling short. In this episode, I do a deep dive on competitor research for my legal billing SaaS. One competitor has raised almost $1 billion. Here's why that's actually good news - and how I'll find my positioning. What you'll learn: • The exact AI prompt for detailed competitor analysis • How to build capabilities vs. limitations profiles • Finding real market sentiment from forums and reviews • Manual website audit techniques (pricing, access model, messaging) • Turning research into positioning strategy What I found: • No self-serve access (they're mostly sales-led) • Low pricing transparent (opportunity!) • Enterprise focus leaves SMBs underserved 🎁 FREE RESOURCES: Get my complete Interview-to-Insight template pack (prompts, worksheets, and examples from this video): 👉 Free Email Course - Private Coaching - Bootstrapper's Paradise -

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How to Perform Competitor Research for an Actual SaaS Product is an episode from The Product Launch Podcast by Sean Boyce.

This episode is 8:19 long.

This episode was published on Jan 21, 2026.

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