How to communicate the value of product work - Rich Mironov (CPO Coach)

Rich Mironov has spent decades watching product teams lose the room because they were speaking the wrong language. In his new book Money Stories , he makes the case that product managers need a second vocabulary: one built around revenue, retention, and return. In this conversation, he walks through the core framework, why order-of-magnitude estimates beat false precision, how to build a roadmap that holds its ground against sales pressure, and what the AI moment has in common with the early days of mobile. This episode is brought to you by Mailtrap , modern email delivery for developer and product teams: fast delivery. high inboxing rates. 24/7 expert support. Try for free today. Chapters 02:03 — What are money stories, and why do executives need them? 03:59 — How accurate do you actually need to be? The case for order-of-magnitude thinking 05:52 — Using money stories as a sorting mechanism — and how to handle the "close this deal now" pressure 10:54 — Tagging roadmaps with revenue ranges and the "or principle" 15:58 — Does every PM need this, or just senior leaders? 21:46 — The two flavors of ROI: earning your keep vs. feature-level returns 26:57 — Why feature-level ROI almost never works — and why product leaders need to push back 30:33 — The story archetypes: upsell stories explained 38:02 — The retention/churn story archetype 41:32 — Why product people get this wrong: fear of commitment and the need to be understood 44:52 — How AI changes (and doesn't change) the money story framework 48:58 — How to build financial literacy as a product manager Our Hosts Lily Smith enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. She’s currently Chief Product Officer at BBC Maestro, and has spent 13 years in the tech industry working with startups in the SaaS and mobile space. She’s worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank Bristol and runs ProductCamp in Bristol and Bath. Randy Silver is a Leadership & Product Coach and Consultant . He gets teams unstuck, helping you to supercharge your results. Randy's held interim CPO and Leadership roles at scale-ups and SMEs, advised start-ups, and been Head of Product at HSBC and Sainsbury’s. He participated in Silicon Valley Product Group’s Coaching the Coaches forum, and speaks frequently at conferences and events. You can join one of communities he runs for CPOs ( CPO Circles ), Product Managers ( Product In the {A}ether ) and Product Coaches. He’s the author of What Do We Do Now? A Product Manager’s Guide to Strategy in the Time of COVID-19 . A recovering music journalist and editor, Randy also launched Amazon’s music stores in the US & UK.

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How to communicate the value of product work - Rich Mironov (CPO Coach) is an episode from The Product Experience by Mind the Product.

This episode is 52:06 long.

This episode was published on Mar 11, 2026.

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