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The Practice of the Practice Podcast: Small Business Growth | Marketing | Blogging | Small Business cover
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The Practice of the Practice Podcast: Small Business Growth | Marketing | Blogging | Small Business

Joe Sanok | Private Practice Consultant, TEDx Speaker & Author of Thursday is the New Friday

Ready to grow your business? This podcast is all about service-based businesses such as counseling, coaching, chiropractic, and massage. Discover how to increase income and influence.

Episodes

20 of 859 episodes

From Therapist to Landlord: Should You Own Your Practice Building? With Emily Runyan

In our current economy, is it worth being a landlord? Can you buy a property without spending any money? Have you ever considered creative f...

35:14Sep 24, 2026

How to Have Secure Love with Julie Menanno | POP 1414

How can couples counselling help elevate the whole community? What is the best way for couples to regulate and find solutions together after...

32:26Sep 22, 2026

Three Biggest Time Sucks of Private Practice: Medicaid, Credentialing, and Supervisory Billing with Justin Ith from Aria | POP 1413

How much time is Medicaid credentialing costing your private practice? What could your team accomplish if repetitive billing and eligibility...

39:19Sep 17, 2026

Let's Talk Love with Robin Ducharme | POP 1412

Are we expecting one person to give us everything we're missing in life? What if our relationships could teach us more about ourselves than...

35:23Sep 15, 2026

Insurance Companies Own CAQH. Should Therapists Trust the New Dataspring? With Dr. Alex Ding. | POP 1411

This episode explores the transition from CAQH to DataSpring and what the change means for therapists and independent practice owners. Melis...

49:49Sep 10, 2026

Beyond Quick Fixes with Stanford Professor Dr. Celeste Birkhofer | POP 1410

When life gets difficult, are you reaching for a quick fix or building the inner resources to depend on? Why is self-improvement more about...

38:19Sep 8, 2026

Building a Seven-Figure Practice in Three Years (Even if You're Not a Psychologist) with Dr. Casey Mangnall | POP 1409

Could assessment be the key to growing your practice? Are there ways to ethically offer testing in your practice, even if you don't employ a...

29:49Sep 3, 2026

Building Great Lakes Online Counseling Week 24 with Joe Sanok: Google Ad Set-Up and SEO | POP 1408

Are you targeting the right Google keywords? Could location-based keywords outperform "online therapy" and virtual ones? Is your website hel...

51:26Sep 1, 2026

How to Stop Over-Parenting with Dr. Emily Edlynn | POP 1407

What are we getting wrong in modern parenting? Why could flexibility in parenting be as - if not more - important than consistency? What sho...

30:41Aug 27, 2026

Why You Can Ignore AI for SEO with Stephan Bajaio | POP 1406

Do you really need AI to improve your SEO? What if your greatest SEO asset is your own voice? How can you stop letting AI replace and block...

42:11Aug 25, 2026

Building Great Lakes Online Counseling Week 23 | POP 1405

What are the core aspects of successful SEO for a new practice? How can you combine Google Ads with your social media and marketing strategi...

27:56Aug 20, 2026

How to Sell Your Practice with Daniel King | POP 1404

How can private practice sellers find the right buyers? What's the equivalent of a kitchen upgrade before a sale for private practices? Whic...

38:15Aug 18, 2026

Inside the Box: How Constraints Make Us Better with NYT bestseller David Epstein | POP 1403

Why does less freedom make you more creative? How can you use constraints effectively to help you get the most out of your creativity? Is AI...

34:59Aug 13, 2026

Unhitched: The Essential Divorce Guide for Women with Oona Metz | POP 1402

Could the language we use around divorce be changed to reduce shame and stigma? How do you rebuild a life after letting go of the one you fo...

39:55Aug 11, 2026

Implementing the Mental State of the World Report in Your Practice with Dr. Tara Thiagarajan | POP 1401

How does your environment shape your mental health more than you realize? Why do stronger relationships matter more than a bigger paycheck?...

31:52Aug 6, 2026

Should You Niche Down to a Specialty Practice? | POP 1400

Could niching down actually help your practice grow? Does specializing allow you to make a bigger impact, not a smaller one? Does it work ou...

36:00Aug 5, 2026

Is DEI Dead? with Melinda Briana Epler - PoP 1399

What does it actually look like to be an inclusive leader? How can you realistically, practically, and genuinely "do the work" in a way that...

34:53Aug 4, 2026

How to Build a Boring Private Practice without Slimey Marketing with Maggie Patterson | POP 1398

Does marketing have to feel uncomfortable to be effective? What if authenticity is your greatest marketing strategy? Why could a "boring" bu...

29:41Jul 30, 2026

Referrals: How Community Health Centers Can Grow Your Practice with Jill Steeley, MPH | POP 1397

What if your strongest referral partner is already in your community? Is your client experience transformational, or transactional? How coul...

33:39Jul 28, 2026

How Daily Habits Shape Your Brain with Thoryn Stephens | POP 1396

Are you aware that your daily habits are training your brain - the good and the bad? What if your brain could change for the better? Where d...

30:57Jul 23, 2026