PR Newswire Presents: Your Customers Are Out There Talking. Are You Listening? The growing influence of the Blogosphere.

Millions of people a day are weighing in with their opinions, advice, and commentary online. What began as a teen phenomenon has now grown to include people blogging from every age and demographic group imaginable. And in the process, they’re likely talking about you. Your brands. Your products. And your competitors. Smart companies are paying attention to these conversations, not just to track what’s being said about their brands, but to learn what’s important to their customers for uses that reach far beyond PR. Free search tools can quickly indicate whether there is a conversation going on. But, to get true insight, companies are turning to technology to help them analyze what’s being said, whether it’s positive or negative, and even the demographic breakdown of those that are blogging. Join PR Newswire’s Vice President of PR Products, Ted Skinner and Umbria’s President, Howard Kaushansky to learn how PR Newswire’s MediaSense Blog Measurement service can assist communications and marketing professionals in understanding how to harness the power of the blogosphere. A short demonstration of the service and case studies will be provided.

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PR Newswire Presents: Your Customers Are Out There Talking. Are You Listening? The growing influence of the Blogosphere. is an episode from The PR Newswire Webinar Series - Tips and Tactics for Strategic Communications by PR Newswire.

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This episode was published on Jul 12, 2007.

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