PR Newswire Presents: Pitching Auto Writers

Americans love their cars. Every year billions of dollars are spent trying to convince us we need a new one, selling us equipment for the one we have or helping us sell our used one. The industry is rapidly changing and adapting. The people responsible for making sense of all this are a committed group of journalists who cover every facet of the industry. Please join PR Newswire as we bring together a diverse group of the top automotive journalists spanning various media - wire, radio and trade - to help you better understand what makes this segment different from mainstream media and how you can more effectively communicate with them. Moderated by: Michael Mannino, PR Newswire Media Relations Representative Panelists: Adam Goldfein, Host: Autoscoop, Nationally syndicated radio show Bill Koenig, Automotive Reporter, Bloomberg News, Detroit Bureau Bob Chabot, Contributing Editor, Advanstar Automotive Group, Advanstar Communications: MotorAge, Aftermarket Business, Automotive Body Repair New

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PR Newswire Presents: Pitching Auto Writers is an episode from The PR Newswire Webinar Series - Tips and Tactics for Strategic Communications by PR Newswire.

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This episode was published on Jun 28, 2007.

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