Winning Starts With Culture

In today’s episode, I sit down with Urban Meyer, three-time national champion, former college football coach, and current commentator, for a conversation about what really builds winning teams. We talk about why culture has to be clear enough to see, hear, and feel, how great leaders define standards before they ever hire, and what separates talent acquisition from talent development. Urban shares lessons he learned from Bill Belichick, from competitive spirit and toughness to leadership, intelligence, and adaptability. I also share how accountability, trust, and time shape behavior in business, and why the right culture can bring out the best in people.

You can listen to Winning Starts With Culture online on Radio and Podcast. Open the player on this page to stream the available audio.

Winning Starts With Culture is an episode from The Playbook With David Meltzer by David Meltzer, Entrepreneur.com.

This episode is 45:19 long.

This episode was published on Apr 28, 2026.

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