Buying And Selling MSK Clinics - Chewing It Over with Joshua Catlett

In this episode of Chewing It Over , Jack is joined by Joshua Catlett , former physio, founder of Bodyset , and now founder of Verilo , to unpack the realities of buying and selling MSK clinics —and why it’s far more complex than most owners expect. Joshua explains that for many clinic owners, a sale is a once-in-a-lifetime event with huge consequences: get it right and it can be life-changing; get it wrong and you can lose money, damage reputation, or sell to the wrong buyer. A key theme is preparation and timing . Joshua warns against selling out of necessity (lease pressure, staff loss, burnout), and encourages owners to plan ahead so they can sell from a position of strength. He also challenges a common assumption: the “natural” exit via associate buyout is often more myth than reality, with fewer clinicians wanting (or able) to buy practices today due to funding constraints and higher borrowing costs . The conversation highlights why some practices aren’t truly “saleable”—often because they’re essentially a job: highly owner-dependent revenue, home-based setups, or limited transferable infrastructure. Joshua outlines the main levers that increase valuation and buyer confidence: reducing owner dependency by building a team, securing strong premises and lease terms (ideally 5+ years remaining ), and lowering risk for the buyer . They also discuss the brokerage landscape, contrasting passive “listing” brokers with high-end corporate finance, and positioning Verillo in the middle: structured, strategic, and specialist. The episode closes with practical advice: prepare early, stabilise key risks, and get the right representation—because structured sales processes tend to achieve higher prices and higher completion rates FREE GUIDE HERE

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Buying And Selling MSK Clinics - Chewing It Over with Joshua Catlett is an episode from The Physio Matters Podcast by Jack Chew.

This episode is 00:33:43 long.

This episode was published on Feb 4, 2026.

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