Booking.com for MSK... Chewing It Over with Wesley Clarke-Sullivan

In this episode of Chewing It Over , Jack speaks with Wesley Clark Sullivan about Medimo , a marketplace designed to make private MSK care easier to find and book. The central idea is simple: in most sectors, people are used to consumer-friendly platforms like Booking.com, Uber, or Deliveroo, yet private healthcare still often relies on clunky directories, fragmented websites, and high-friction booking journeys. Wesley explains that the idea emerged from his background in marketing and e-commerce, combined with insight from private insurance pathways where even approved patients often fail to complete the final step of actually booking care. That gap led him to spot a wider opportunity: a marketplace that helps patients search by postcode, compare options, view live availability, and make an appointment quickly. A major theme of the conversation is fairness and visibility for clinics . Smaller independent practices often do not have the time, budget, or expertise to compete with bigger players in SEO, paid advertising, or constant social media output. Medimo aims to level that playing field by acting as a neutral marketplace where clinics can be found more easily, without needing large marketing budgets. Jack explores both the promise and the risks of this model, including concerns around patient data, platform dependency, and whether the service might simply intercept patients clinics would have acquired anyway. Wesley responds by outlining Medimo’s approach to data security, its free-to-list structure, and its revenue model based only on the first appointment. Overall, the episode is about improving patient access while helping clinics reach the right people more efficiently, without compromising trust or standards.

You can listen to Booking.com for MSK... Chewing It Over with Wesley Clarke-Sullivan online on Radio and Podcast. Open the player on this page to stream the available audio.

Booking.com for MSK... Chewing It Over with Wesley Clarke-Sullivan is an episode from The Physio Matters Podcast by Jack Chew.

This episode is 00:45:40 long.

This episode was published on Apr 26, 2026.

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