Pete Ohs' 2026 Distribution Experiment #1: 'OBEX'

GG Hawkins speaks with filmmaker Pete Ohs for the first installment in a quarterly 2026 series tracking how he releases four films over the course of the year. Using OBEX as the case study, Ohs breaks down the film’s microbudget production, Sundance 2025 premiere, U.S. acquisition by Oscilloscope, and the realities of theatrical rollout for independent films. Their conversation explores how booking works, what filmmaker participation in Q&As can actually do for a release, and where creative energy, audience-building, and sustainability meet during distribution. In this episode, No Film School's GG Hawkins and guest Pete Ohs discuss... How OBEX was made with Albert Birney in and around his Baltimore home Why the film’s Sundance 2025 premiere led to a U.S. deal with Oscilloscope What sales agents, distributors, and theater bookers each do in an indie release Why January became the strategic release window for OBEX How theatrical runs expand based on performance, per-screen averages, and momentum Which Q&A appearances felt worthwhile in New York, San Francisco, Los Angeles, and Baltimore What the marketing campaign looked like, including social assets created with Continue Agency How Ohs thinks about audience response, Letterboxd reviews, and the digital release Why preserving energy during release may matter as much as inventing new promotional ideas What Ohs is testing next as Erupcja begins its release Memorable Quotes: “The walk from here to the bathroom is also recovering time.” “They said he couldn't do period pieces on a budget.” “I just love that it's proof that somebody watched it.” “There are limits to the time and the energy, and that you can have all these ideas, but they're just ideas until you kind of do them.” Guests: Pete Ohs Resources: Pete Ohs’ quarterly 2026 distribution experiment series Previous Pete Ohs interviews on No Film School Find No Film School everywhere: On the Web: No Film School Facebook: No Film School on Facebook Twitter: No Film School on Twitter YouTube: No Film School on YouTube Instagram: No Film School on Instagram 📩 Send us an email with questions or feedback: podcast@nofilmschool.com Learn more about your ad choices. Visit megaphone.fm/adchoices

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Pete Ohs' 2026 Distribution Experiment #1: 'OBEX' is an episode from The No Film School Podcast by No Film School.

This episode is 34:41 long.

This episode was published on Mar 26, 2026.

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