Building Your Startup’s Attention Flywheel with Vijay Chattha (Founder of VSC)

There’s a concept in network theory called Preferential Attachment. When one node gets ahead, it attracts more resources, and more attention. It's a snowball effect. PR for your company works the same way. Once you become the biggest node, more resources flow to you. Today, NFX General Partner James Currier sits down with Vijay Chattha, founder of PR agency VSC to reveal how to build that attention flywheel. VSC has worked with NFX unicorn companies like Mammoth Biosciences, Poshmark, and Outdoorsy, to build attention and momentum from the ground up.

You can listen to Building Your Startup’s Attention Flywheel with Vijay Chattha (Founder of VSC) online on Radio and Podcast. Open the player on this page to stream the available audio.

Building Your Startup’s Attention Flywheel with Vijay Chattha (Founder of VSC) is an episode from The NFX Podcast by The NFX Podcast.

This episode is 01:00:54 long.

This episode was published on Jan 20, 2023.

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