How to make people care? Emergency aid's marketing problem Rethinking Humanitarianism

Global polls show citizens in many countries want their governments to fund humanitarian aid. But the US and other nations have gutted aid departments or shrunk budgets – with little public pushback. Has the aid sector gotten too wonky to connect with the public? On the podcast: Emergency aid's marketing problem, and ideas to win the battle for attention. Guests: Sana Bég , executive director, Doctors Without Borders/Médecins Sans Frontières (MSF) Canada Dr. Polly Pallister-Wilkins , political geographer and associate professor in the Department of Political Science at the University of Amsterdam ____ Got a question or feedback? Email podcast@thenewhumanitarian.org or post on social media using the hashtag .

You can listen to How to make people care? Emergency aid's marketing problem Rethinking Humanitarianism online on Radio and Podcast. Open the player on this page to stream the available audio.

How to make people care? Emergency aid's marketing problem Rethinking Humanitarianism is an episode from The New Humanitarian by The New Humanitarian.

This episode is 59:48 long.

This episode was published on Oct 30, 2025.

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