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The New Generation Entrepreneur Podcast

Brandon Lucero

You’re about to experience the new way to thrive in business, entrepreneurship, and life by leaning into who you are, what you love, and standing up for what you want to create. This is wher...

Episodes

20 of 357 episodes

Simple Story Telling That Makes Your Teachings Go Viral

I get this question all the time: "Brandon, how do I make my story go viral?" Wrong question. Nobody's scrolling through Instagram hoping to...

14:09Oct 27, 2026

The Art Of Saying Something Without Saying Something Will Transform Your Content

Ever feel like you're explaining way too much and still nobody's listening? I was on stage years ago telling people to "say something withou...

15:02Oct 20, 2026

Removing The 3 Hidden Traps That Took Me To My First 7 Figure Year - PART 2

Ever feel like you've got all the right strategies courses, funnels, ads yet somehow you're stuck on the same plateau? I've been there, and...

40:28Oct 13, 2026

Removing The 3 Hidden Traps That Took Me To My First 7 Figure Year - PART 1

Ever feel like you've got the strategy but still can't break through? That invisible ceiling stopping you from leveling up? I sat down with...

35:22Oct 6, 2026

My 3 Strongest Identities Caused Huge Disruption - Here's how i fixed it

Ever feel like invisible forces are tripping you up, even when everything seems fine? I had no clue I was my own worst enemy until I peeled...

20:11Sep 29, 2026

The Lessons That Saved My Life and Business

Ever feel like life is out to get you? Divorces, broken partnerships, a business that tanks… Over the past three years, I've been slapped wi...

32:20Sep 22, 2026

Dynamic Shifting Education Got me 2 Million Views on A Reel

Ever post two almost-identical reels and one explodes with 2 M views while the other flops at 8 K? That happened to me, and I was scratching...

14:49Sep 15, 2026

Why You're Replaceable (And How Not To Be)

Ever feel like your spot could be filled by someone else? Last week, hiking in Flagstaff, I hit the snowline and had an epiphany: we all ope...

34:29Sep 8, 2026

Stop Crafting Generic Copy, Diagnose Your Audience

Ever scroll past a post that nails your exact pain point and think, "How did they get inside my head?" If it doesn't happen every day, we ne...

19:05Sep 1, 2026

The 2 Questions That Kill Sales Objections

"Brandon, how do I attract more buyers into my funnel?" I get this question all the time. And here's the truth: even with a great offer, onl...

17:53Aug 25, 2026

Building a Messaging Bridge To Create Demand - Part 3

Ever feel like you're preaching into the void? You launch your solution, shout about the features… and hear crickets. They're not ignoring y...

39:27Aug 18, 2026

Building a Messaging Bridge To Create Demand - Part 2

Ever felt like you're pouring great content into the void and getting crickets in return? That was me until I realized I was skipping the mo...

56:10Aug 11, 2026

How To Bridge The Gap From Problem To Solution In Your Messaging

When I started teaching this four years ago, I'd ask people, "Is your messaging off?" and get blank stares. Nobody knew what messaging even...

14:28Aug 4, 2026

Is AI killing your messaging?

I'll be honest I didn't want to talk about AI this year. I thought it would steal the human magic from messaging. But after testing it, I've...

27:15Jul 28, 2026

Are you pitching solutions too soon?

Have you ever blasted out a perfect product pitch… only to hear crickets? I've been there. When I first taught messaging, I'd ask, "Want to...

32:24Jul 21, 2026

3 Things that are saving course creators in 2026

Have you felt your industry flip upside-down overnight? Pricing, launches, even the way people buy courses it's been a whirlwind. I've seen...

16:38Jul 14, 2026

Why Your Audience Isn't Buying (And the One Language Shift That Fixes It)

Ever wish your audience felt like you were reading their mind? You spend hours crafting ads, emails, and posts and sometimes it just falls f...

19:05Jul 7, 2026

Grounded Parenting Blew UP This Week! Here's How

Ever had a week where everything you touch turns to gold? Last week was that for me. I launched a little parenting side brand to test our AI...

21:21Jun 30, 2026

Business By Design is open and I'm giving $12k+ of bonuses

Ever get overwhelmed by all the free trainings, tools, and "next big things" online? I definitely have. Two years ago I signed up for half a...

09:31Jun 23, 2026

The Step by Step Plan 7-Figure Entrepreneurs are Using to Grow in 2026 with James Wedmore Part 3

That idea blew my mind when my friend James Wedmore shared how a crippling lawsuit nearly ended his business… and then forced him to break t...

01:00:12Jun 16, 2026