How To Bridge The Gap From Problem To Solution In Your Messaging
When I started teaching this four years ago, I'd ask people, "Is your messaging off?" and get blank stares. Nobody knew what messaging even...
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The New Generation Entrepreneur Podcast
You’re about to experience the new way to thrive in business, entrepreneurship, and life by leaning into who you are, what you love, and standing up for what you want to create. This is wher...
The New Generation Entrepreneur Podcast Podcast Guide
Listen to The New Generation Entrepreneur Podcast, a Business podcast by Brandon Lucero. Stream 345 episodes in English, follow new audio stories, and play episodes online on Radio and Podcast.
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Is AI killing your messaging?
I'll be honest I didn't want to talk about AI this year. I thought it would steal the human magic from messaging. But after testing it, I've...
Are you pitching solutions too soon?
Have you ever blasted out a perfect product pitch… only to hear crickets? I've been there. When I first taught messaging, I'd ask, "Want to...
3 Things that are saving course creators in 2026
Have you felt your industry flip upside-down overnight? Pricing, launches, even the way people buy courses it's been a whirlwind. I've seen...
Why Your Audience Isn't Buying (And the One Language Shift That Fixes It)
Ever wish your audience felt like you were reading their mind? You spend hours crafting ads, emails, and posts and sometimes it just falls f...
Grounded Parenting Blew UP This Week! Here's How
Ever had a week where everything you touch turns to gold? Last week was that for me. I launched a little parenting side brand to test our AI...
Business By Design is open and I'm giving $12k+ of bonuses
Ever get overwhelmed by all the free trainings, tools, and "next big things" online? I definitely have. Two years ago I signed up for half a...
The Step by Step Plan 7-Figure Entrepreneurs are Using to Grow in 2026 with James Wedmore Part 3
That idea blew my mind when my friend James Wedmore shared how a crippling lawsuit nearly ended his business… and then forced him to break t...
The Great 'Online Expert' Reset of 2026 - Part 2: What Nobody's Saying
Ever drown in AI prompts…only to watch your conversions flatline? I felt the same frustration when I first tried AI everything sounded gener...
The Great 'Online Expert' Reset of 2026 - Part 1: What Nobody's Saying
Have you felt stuck lately sales flatlining, content fizzling, and wondering what happened? I've seen more change in this space over the las...
Quantum Growth: When Purpose Meets the Algorithm
Ever felt stuck in a project that's making money but not lighting you up? I've been there. After a big downturn (and a divorce), work became...
Core lessons would let me rebuild my business in one year
I once spent years posting tutorials, hoping "just adding value" alone would make sales roll in. I watched my YouTube subscribers climb, and...
Content Lab is LIVE - More engagement in 30 days than all of last year
Ever feel like going viral is just luck? Spoiler alert: it's not. Over the past year I came out of a personal fog into a world where AI copy...
Why I stopped selling my flagship messaging programs
Yes, you read that title correctly. I stopped selling my flagship messaging programs. And no, they're not gone forever—I just hit pause. Aft...
The uncomfortable truth Why Someone With Half Your Knowledge Has 5x Your Following (And What How To Fix It)
Ever posted your most insightful, five-years-in-the-making content only to hear crickets? Then, out of nowhere, a silly park video you threw...
The Unpopular Truth About AI and Your Messaging (From Someone Who Built an AI Messaging Bot)
We're living in an AI gold rush: some entrepreneurs worship it, while others call it a fad. Which camp are you in? Are you blindly clicking...
How I've made millions without a job
Ever wonder how I've gone 15 years without a traditional job and still pulled in an estimated $10–20M? Back in college I was building and fl...
The Psychology of Content Driving the Algorithms on Social Media
Ever thought your Instagram or TikTok feed is secretly coaching you? I did when I dug into why our parenting brand posts were blowing up and...
From $0 to Millions: The Risk No One Talks About (And What It REALLY Takes to Win)
Ever get seduced by the dream of sipping Mai Tais on the beach while your course prints cash? Spoiler: that's a mirage. This year, I risked...
Can You Use AI To Go Viral With Your Teachings?
AI is blowing up right now, and you've probably felt torn. On one hand, you need to adapt or get left behind. On the other, if you let AI do...