075: Susie Bulloch – Transitioning From Digital to Physical Products With Purpose

In this episode, I talk to Susie Bulloch, who runs Hey Grill, Hey, which started as a wildly successful food blog (to the tune of a million dollars or more a year in revenue). Then she did something that I absolutely love: she used her online business to kickstart a physical products company. Her sauces and rubs company in the barbecue space is now about to overtake the blog in revenue. The online world of content creation is vastly different to the product manufacturing space, and as Susie explains, she is grateful that she didn’t know too much before she made the transition. Her top piece of advice for anyone interested in doing the same thing is to make products with the intention of fulfilling a need, not just because you have an audience online. Susie describes herself as “terrifyingly driven,” and during our conversation, she talks about how she went from “I could never” to doing it all, the importance of celebrating business milestones, the value of having someone ask you, “Why?” regularly on your entrepreneurial journey, and her goal of increasing the representation of women-owned brands in the barbeque space! In this episode, you'll learn: The value in working for other people before starting your own company. Why it’s always worth taking the time to be grateful for the journey you are on and celebrating your achievements. What the life of a “terrifyingly driven” entrepreneur looks like. How to build trust within your community so they are happy to pay for your offerings. The only piece of advice Susie would give to someone interested in transitioning from online content creation to product manufacturing. Links & Resources: Hey Grill, Hey The Grill Squad ‘The Billion Dollar Creator’ Susie Bulloch Links: Follow Susie on Twitter Follow Susie on Facebook Follow Susie on Instagram Follow Susie on YouTube

You can listen to 075: Susie Bulloch – Transitioning From Digital to Physical Products With Purpose online on Radio and Podcast. Open the player on this page to stream the available audio.

075: Susie Bulloch – Transitioning From Digital to Physical Products With Purpose is an episode from The Nathan Barry Show by Nathan Barry: Author, Designer, Marketer.

This episode is 66:59 long.

This episode was published on May 8, 2023.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from The Nathan Barry Show when more episodes are available from the podcast feed.