657: Can Ecommerce Brands Still Grow Without Social Media in 2026?
Bumblebee Linens has grown for 18 years without social media. Toni Anderson argues new sellers cannot skip it. Here is the honest answer for...
Radio and PodcastLive Radio & Podcasts
Business
The My Wife Quit Her Job Podcast
Start A Business, Become Your Own Boss And Spend More Time With Your Loved Ones
Episodes
20 of 422 episodes656: The Reddit AI SEO Playbook Just Stopped Working
Reddit's citations in ChatGPT fell 86% overnight the same week Reddit joined the S&P 500. The gamification playbook that agencies charged $2...
655: Ex Amazon Employee Reveals Where Sellers Are Quietly Losing Money
Where ecommerce sellers lose money: successful Amazon-only sellers now net low single digits, and the leak is fees that never appear as a li...
654: AI Does 80% Of My Job Now, But Here’s What It Sucks At
What AI cannot do for your business: supply missing context, judge creative work consistently, or hold instructions across a long task. Ever...
653: This Checkout Trick Can Increase Sales 91% Overnight. Should You Use It?
43% of shoppers abandon a store with no buy now pay later option, and BNPL on product pages lifted average order value 91%. Here is what it...
652: The Lawsuit Hitting Shopify Sellers Right Now (And How to Avoid It) With Steven Weigler
A wave of frivolous Shopify privacy lawsuits under CIPA (California) and FSCA (Florida) is hitting sellers with $6K-$20K settlement demands....
651: How YouTube Is Quietly Becoming An E-Commerce Platform
YouTube dropped its affiliate threshold to 500 subs and lets creators tag physical products under videos. One under-10K-sub channel drove $2...
650: How To Build An AI Content System That Sounds Like You, Not A Robot
Steve and Toni break down the exact AI workflow they use to publish daily content that sounds human, not like generic ChatGPT slop. The post...
649: She Makes 6 Figures Selling Knitting Kits With Kari Capone
Kari Capone 10x'd her knitting-kit sales after one shop-floor conversation landed her in Wirecutter. Here is exactly how she did it and how...
648: Most Sellers Launch Their Products Wrong (Here’s the Better Way)
The fastest way to launch an ecommerce product today is to build the audience first and the product second. On a recent My Wife Quit Her Job...
647: How To Make $2M Selling Creativity In a Box With Miroki Tong
Miroki Tong turned a deck of creative writing prompt cards into a $1M+ Kickstarter and still runs Meta ads at 4-5x ROAS. Here's the exact pl...
646: How We’re Using Claude Code To Get Back 30 Hours A Week
In this episode, Toni and I dig into Claude Code, the tool that’s saving us dozens of hours a week and completely changing how we run...
645: What 300 7-Figure Sellers Told Us About The State Of Ecom With Andrew Youderian
In this episode, my buddy Andrew Youderian is back to walk us through his annual survey of 300 7,8 and 9 figure store owners from his commun...
644: The TikTok Shop Strategy That Turns $5K Into An Army Of Affiliates With Sohun Sanka
In this episode, I sit down with Sohun Sanka, head of growth marketing at Reacher, who has helped brands drive over half a billion dollars i...
643: We’re Ditching WordPress After 12 Years. Here’s Why
In this episode, we’re diving into a debate that’s coming up more and more with e-commerce store owners right now, whether to ke...
642: Why Everything You Know About Ecommerce Is About To Break
In this episode, Toni and I discuss agentic shopping and how I’m going to through a midlife ecommerce crisis right now. We get into Am...
641: The Reddit Strategy That Gets AI to Recommend Your Brand
In this episode, I sit down with Danny Kirk, founder of ReddiReach, to talk about how e-commerce brands are using Reddit to get recommended...
640: I Just Spoke at Shopify HQ. Here’s What’s Actually Working in Ecommerce Right Now
In this episode, I’m recording live from Shopify HQ in New York City after attending the Merchant Mastery event with my co-host Toni....
639: She Built A 6-Figure Cat Toy Business Because Someone Annoyed Her On IG With Dawn LaFontaine
In this episode, I sit down with Dawn LaFontaine, a student in my create a profitable online store course, a former stay-at-home mom who cou...
638: The Ecom Strategies Worth Stealing from Sellers Summit 2026
In this episode, we’re going over key takeaways from Sellers Summit 2026 in Fort Lauderdale, walking through every session from AI-pow...