Hilfiger and Hip Hop Artists Fashion Culture

Andy Hilfiger reminisces with MFIT curator Elizabeth Way about the early days of Tommy Hilfiger and how Hip Hop artists incorporated the brand into their style. This talk was part of MFIT’s 2023 fashion symposium Fresh, Fly, and Fabulous: Fifty Years of Hip Hop Style. Andy Hilfiger has been blurring the lines between music and fashion for decades. He began his fashion career at 12, selling jeans at his brother Tommy Hilfiger's first business, The People's Place. Hilfiger relocated to New York City to perform in the downtown rock scene. He was instrumental in introducing the Tommy Hilfiger brand to pop culture. He currently serves as the vice president of Business Development for Authentic Brands Group. Dr. Elizabeth Way is curator of costume and accessories at The Museum at FIT and co-curator of the Fresh, Fly, and Fabulous: 50 Years of Hip Hop Style exhibition. Her past exhibitions include Global Fashion Capitals (2015), Black Fashion Designers (2016), Fabric in Fashion (2018), and Head to Toe (2021). Way edited Black Designers in American Fashion (Bloomsbury, 2021). Watch the full video with captions on YouTube. The Museum at FIT (MFIT) is the only museum dedicated exclusively to the art of fashion in New York City.

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Hilfiger and Hip Hop Artists Fashion Culture is an episode from The Museum at FIT Fashion Culture Podcast by museumatfit.

This episode is 26:47 long.

This episode was published on Jun 1, 2025.

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