
Episode 341 - Why Your Competitors Might be Your Best Marketing Teachers
Many business owners feel uncomfortable with the idea of doing a competitor analysis, worrying it may lead to copying. However, conducting a...
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Helping small businesses understand more about marketing and how it works so they can grow their businesses. Each Monday morning, Esther and Melanie share their tips and advice so you can im...
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Many business owners feel uncomfortable with the idea of doing a competitor analysis, worrying it may lead to copying. However, conducting a...

Many business owners find themselves in a frustrating cycle of posting regularly on social media but not seeing the desired results. Have yo...

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Edutainment and Advertainment. Is there any difference between them, and if so how? We hear from Daniel Knowlton in this week’s episode abou...

Building relationships is a fundamental aspect of driving business success. By prioritising communication, practicing networking strategies,...

Reaching your audience can be done in so many varied ways these days. You can even use community notice boards, or pop over to X and look up...

Do you know what a “tripwire offer” is? Find out in this episode with Ken Nedy. This psychology-led, stand-up comedian and marketer brings a...

How does the word “jelly babies” make you feel? It’s harkening back to the good ole days. Listen as these two dears reminisce and chat about...

In this episode, Esther and Melanie chat about how AI may be taking away independent thought and general independence from business owners....

In this episode, Nikki Rausch tells us how she developed the sales styles that work for her clients from her start in NLP. She explains how...

Are you using all aspects of marketing in your business? Using a mixture of owned, earned and paid marketing (POEM) can make a real differen...

Ever feel like you're not getting anywhere because there are too many other people offering the same services or products as you? In this ep...

Does Meta / Facebook ads confuse and frustrate you? It does a lot of people! When we got the chance to bring Aggie Meroni on to the podcast,...

In this episode we hear about what and how a marketing strategy called "Easter eggs" is used for. Have you considered this for your strategy...

Ever feel like you don't belong in the industry? Like everyone else thinks you don't know what you're talking about? It happens to most peop...

Sustainability is talked about a lot these days, but how can it be included in your marketing? In this episode, Esther and Melanie talk to I...

Wondering what events are worth attending between now and end of June 2026 where you'll be able to learn more about what's happening in the...

Ever wondered about how to create your own podcast for your business? In this episode, Esther and Melanie describe what they did, their top...