Episode 351 - Deepfakes and How to Protect Your Business with Dr Steven Wright
Are you struggling to tell what's real online? You’re not alone. In this episode Melanie chats about deep fakes with Dr. Steven Wright. From...
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Business
The Monday Morning Marketing
Helping small businesses understand more about marketing and how it works so they can grow their businesses. Each Monday morning, Esther and Melanie share their tips and advice so you can im...
Episodes
20 of 350 episodes
Episode 350 - Surviving the Content Calendar You Regret Creating
Is your content calendar helping your marketing, or has it become another job on your already overflowing to-do list? In this episode of The...
Episode 349 - Tech Support for Teens
In this episode, Esther and Melanie have a wee bit of a rant about how our next generation of kids is struggling with elements of tech. Have...
Episode 348 - Why Human Copy Beats AI Content with Michelle Poirier
Does a human centric focus help us connect better with our audience? Michelle Poirier, founder of Matchi Marketing Solutions, emphasises tha...
Episode 347 - Tech Support for the Parents
Are you tech support for your parents these days? Do they need help setting up online accounts, shopping, and security? It's become an all t...
Episode 346 - Why Your Website Isn’t Working (and What to Fix Today)
Is your website actually helping your business, or is it quietly putting potential customers off? In this episode, Esther and Melanie look a...
Episode 345 - Data Protection: Simple Steps Every Business Should Take with Jo Brianti
How well are you really protecting your customers' data? In this episode, Melanie explores why data protection is about far more than tickin...
Episode 344 - Time to use Allbound Marketing?
In this episode, Melanie explains Allbound Marketing and why the future of marketing isn't about choosing between inbound or outbound market...
Episode 343 - Perceived Value
Ever wondered why you pay more for some things? It's all about perceived value! In today’s episode, Melanie dives into the fascinating conce...
Episode 342 - Scaling Up with Aaron Gibson
In this episode, we learn why scaling your small business can lead to greater success and how to do it more effectively. Discover strategies...
Episode 341 - Why Your Competitors Might be Your Best Marketing Teachers
Many business owners feel uncomfortable with the idea of doing a competitor analysis, worrying it may lead to copying. However, conducting a...
Episode 340 - The Difference between Posting and Marketing
Many business owners find themselves in a frustrating cycle of posting regularly on social media but not seeing the desired results. Have yo...
Episode 339 - The Marketing Mix with Jacinta Devlin
Starting a business can feel overwhelming, especially whenIt comes to marketing. With so many options available, how do you figure out what...
Episode 338 - Can Customers tell when Your Content was Created by AI?
Can your customers tell when your content is created by AI? With tools like ChatGPT, Claude, Gemini, and Copilot becoming commonplace, marke...
Episode 337 - Local Accents for Local Adverts
What are the pros and cons of using local accents inadvertising? Accents can affect brand perception and audience connection. After a recent...
Episode 336 - Advertainment with Dan Knowlton
Edutainment and Advertainment. Is there any difference between them, and if so how? We hear from Daniel Knowlton in this week’s episode abou...
Episode 335 - Building Relationships and Driving Results
Building relationships is a fundamental aspect of driving business success. By prioritising communication, practicing networking strategies,...
Episode 334 - Diversifying Your Presence AKA Multiplexing
Reaching your audience can be done in so many varied ways these days. You can even use community notice boards, or pop over to X and look up...
Episode 333 - Has AI Killed Email Marketing with Ken Nedy
Do you know what a “tripwire offer” is? Find out in this episode with Ken Nedy. This psychology-led, stand-up comedian and marketer brings a...
Episode 332 - Nostalgia in Marketing
How does the word “jelly babies” make you feel? It’s harkening back to the good ole days. Listen as these two dears reminisce and chat about...