43% of retailers have no idea how mobile impacts their business

There are gaps in the way retailers implement their mobile strategies. Take, for instance, the results from the Mobile Payments and Fraud 2015 report highlighted in this episode. Chuck identifies where the opportunities exist between how merchants are using mobile and how consumers are interested in using mobile with those merchants. The gaps are wide and the opportunities are bountiful - provided it becomes a priority.

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43% of retailers have no idea how mobile impacts their business is an episode from The Mobile Commerce Minute with Rob Woodbridge & Chuck Martin (Video) by Rob Woodbridge.

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This episode was published on May 28, 2015.

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