John McWhirter: Wools of New Zealand CEO on the major deal with Turkish carpet manufacturer Kalida Hali

Demand for New Zealand wool continues to grow, with one company securing a breakthrough deal. Wools of New Zealand's partnered with Turkish carpet manufacturer Kalida Hali – a deal which will see our wool exported to 69 countries. Chief Executive John McWhirter told Mike Hosking the value of wool's projected to increase 30% in the next five years. He says the value of wool clip in New Zealand was worth $250 million in 2020, but it's now worth half a billion, coming into the country as foreign exchange earnings. LISTEN ABOVE

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John McWhirter: Wools of New Zealand CEO on the major deal with Turkish carpet manufacturer Kalida Hali is an episode from The Mike Hosking Breakfast by NZME.

This episode is 3:56 long.

This episode was published on May 4, 2026.

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