EP. 277 How Gwen Bernardo Transitioned from Equine Therapy to a Fully Booked Human MFR Practice

In this episode of The MFR Coach Podcast, Heather talks with MFR therapist Gwen Bernardo about how she transitioned from equine therapy to a fully booked MFR practice for humans using clear decisions, simple systems, and a strong belief in the value of myofascial release. What You Will Learn How Gwen shifted from equine work to serving human clients with myofascial release The key steps she took to build a fully booked MFR practice in a new niche How she talked about her transition with past clients and her local community Why choosing a clear identity as an MFR therapist helped her attract the right clients How she set up her schedule, pricing, and policies to support steady growth The mindset shifts that helped her trust her skills and show up as the expert Listen now to learn how you can honor your past experience, choose a clear direction, and grow an MFR business that supports you for the long term. Guest Info — Gwen Bernardo is a Certified Equine Sports Massage and Myofascial Release therapist | Website **This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.** The MFR Coach’s Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

You can listen to EP. 277 How Gwen Bernardo Transitioned from Equine Therapy to a Fully Booked Human MFR Practice online on Radio and Podcast. Open the player on this page to stream the available audio.

EP. 277 How Gwen Bernardo Transitioned from Equine Therapy to a Fully Booked Human MFR Practice is an episode from The MFR Coach’s Podcast w/Heather Hammell, Life + Business Coach for Myofascial Release Therapists by Heather Hammell.

This episode is 31:18 long.

This episode was published on Feb 2, 2026.

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