Business

Can Performance Marketing Finally Work On Steam?

Jul 7, 202659:39Business

Mobile has spent the last decade perfecting paid acquisition, and often, paid UA comprises 99% of a mobile game’s marketing budget. PC and console gaming generate tens of billions of dollars in revenue, yet most studios...

About This Episode

Can Performance Marketing Finally Work On Steam? is an episode from The Metacast by Naavik. Mobile has spent the last decade perfecting paid acquisition, and often, paid UA comprises 99% of a mobile game’s marketing budget. PC and console g...

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Episode Details

Published Jul 7, 2026, 59:39 long, audio available.

Can Performance Marketing Finally Work On Steam?

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