Naavik Digest: Why Platform-Led Gaming in China Is Falling Short
Aug 2, 2026 - 13:14
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Mobile has spent the last decade perfecting paid acquisition, and often, paid UA comprises 99% of a mobile game’s marketing budget. PC and console gaming generate tens of billions of dollars in revenue, yet most studios...
Can Performance Marketing Finally Work On Steam? is an episode from The Metacast by Naavik. Mobile has spent the last decade perfecting paid acquisition, and often, paid UA comprises 99% of a mobile game’s marketing budget. PC and console g...
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Published Jul 7, 2026, 59:39 long, audio available.
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