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The Merriweather Council podcast, hosted by Danielle Spurge, is all about celebrating the reality of gainful self employment through craft. This is a podcast for art and design entrepreneurs...
Why is it that sometimes even the very best marketing advice doesn't generate results? If you have tried the best marketing advice you can f...
Today I am diving into the quandary of consistency in your handmade business. So elusive! What does "consistency" in business actually look...
Does it ever feel like no one else struggles quite as much as you do to identify or define their ideal customer avatar? There's a reason for...
Pricing your handmade products sucks… That's just the truth. It makes the impulse to do some of these things very real! It is true that pric...
The idea of launching handmade product lines usually brings up one of two emotions: YAY or UGH. (Both are entirely valid!) If you feel more...
Hitting a sales goal is a milestone, hitting a revenue goal is a milestone. Revenue is not purpose, and neither is a number of sales. You di...
As you know by now, my team and I support and encourage a small handmade business structure that makes use of one marketplace and one autono...
Today's episode is not about disliking the social media algorithm or marketing platform algorithms. I know that many people have issues with...
FIRST STEPS WHEN SALES SLOW DOWN Remind yourself, it's normal, and it happens. Next, consider this a bit of a gift. We are all continually t...
Of course, when we say Etsy SEO, that means Search Engine Optimization specific to Etsy's native search engine. Etsy SEO is a common focal p...
I've posted about this on Instagram before, and it always seems to ignite a little fire. No one cares about your Etsy sales number besides y...
Today I'm sharing with you some big news. Probably the biggest news I've ever shared here. I've always tried to keep the podcast timeless an...
Etsy shop audits. What are they? Is that the same as a shop critique? Should you invest in one? And why I don't offer them! Years ago, I DID...
Worried you might be you are underpricing your handmade product? I'm glad it's on your mind because pricing properly is the foundation on wh...
Does it ever feel like no one else struggles quite as much as you do to identify or define their ideal customer avatar? There's a reason for...
The absolute best way to find customers for your Etsy shop will probably surprise you. As you know, I am a huge proponent of Etsy and I thin...
I'm excited to share with you what happened when I deleted 3000-4000 Instagram followers from my @merriweatherc Instagram account! This epis...
As you know by now, my team and I support and encourage a small handmade business structure that makes use of one marketplace and one autono...
Etsy Predictions for 2022 and 2021 Recap At the end of 2020, I wrote a blog post about 3 things I predicted Etsy would do in 2021 . I went b...
I don't want anybody to feel bad if they did this, but this is not a good strategy. It's not wise to do this. This concept can apply to any...
Do you ever feel like you know how to do a lot of things and how much knowledge you have from your years of random online learning and freeb...
It's no secret that as a business owner you will, at some point, usually multiple points, have unhappy customers. While unhappy customers ar...
The idea of launching a product line usually brings up one of two emotions: YAY or UGH. (Both are entirely valid!) If you feel more UGH than...
Today I am diving into the quandary of consistency in business. So elusive! What does "consistency" in business actually look like? What doe...
Here at The Merriweather Council, we are VERY pro-Etsy. That is probably pretty obvious by now. However, we are also huge proponents of havi...
Every year I make an effort to deliver this message regarding the summer sales slump to help you get proactive and manage expectations durin...
I don't work for an algorithm. I understand that every platform has best practices and things it's good to be aware of. I'm okay with basic...
At one point or another, I believe all makers will receive a message requesting information related to HOW they make their products and with...
The ever-popular topic of Etsy SEO is on the docket for today, so let's chat! What is Etsy SEO? Of course, when we say Etsy SEO, that means...
If this is your first time joining us for an episode of The Merriweather Council Podcast, well, you're diving into the deep end today. I'm o...
✨ If your product went viral tomorrow, would you be ready? Small business owners are so lucky to have an abundance of tools at our disposal...
Pricing handmade products is so challenging, but this is a critical topic (obviously.) Today I'm recapping some of my top pricing reminders...
⚠️TOUGH LOVE ALERT ⚠️ I've posted about this on Instagram before, and it always seems to ignite a little fire. No one cares about your Etsy...
What problems do non-essential, luxury, handmade products solve? Great question, maker! Oh, you're only asking because it showed up on some...
I'm excited to dig into the big sometimes-scary topic of investing in your business today. For the past ten (nearly 11) years, I have been o...
Season 8 of The Merriweather Council Podcast has landed! I cannot believe this is the start of our 8th podcast season!! If this is your firs...
We've made it to the end of another season of the merriweather council podcast! It is always bittersweet for me to end a season but I truly...
Today, I want to explain myself. I want to tell you why I've been holding out on you. We have shared a lot of information with you since 201...
This is an essential message to the person who steers the ship in your small business: you. The C.E.O. C.E.O. Y-O-U. We get lots of emails a...
Overwhelm is everywhere. Things 'to do' pop up everywhere - TikTok lists, IGTVs, Pinterest pins, posts in Facebook groups… everywhere you go...
In the past TEN years (oh my goodness, y'all), I've filled thousands of custom and personalized orders – and I've learned a ton! It's a whol...
No matter what niche you are in, no matter what kind of product you sell... sales becoming sluggish or stalled sometimes is normal. ALL busi...
If you feel drained and overwhelmed by social - you are not alone, and there are plenty of reasons that might be the case. One of them is me...
Your business needs more than an Etsy shop the same way it needs more than an Instagram account. Every business owner who uses Etsy should a...
We know that Etsy can be a powerful tool in your business, but only if you feel okay enough to give it a try and use it. That is, of course,...
Getting out of our comfort zone is a choice. We can choose whatever we want. Comfort or discomfort. Go out and get it or not. There is no wr...
Business There is a post on my blog from several years ago that gets so much traffic. It's honestly a little silly. By the way, this is also...
2020 threw us a lot of curveballs. Like, a LOT of curveballs. Ups and downs were happening faster than I think most of us prefer. Everyone's...
Everyone wants to make sales, but no one wants to sell. That's the short and sweet summary of what I have observed. It has also been told to...
Welcome back to season 7 of the Merriweather Council Podcast! We are so excited to be back for another season of realistic and concise advic...