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The Merriweather Council podcast, hosted by Danielle Spurge, is all about celebrating the reality of gainful self employment through craft. This is a podcast for art and design entrepreneurs...
Why is it that sometimes even the very best marketing advice doesn't generate results? If you have tried the best marketing advice you can f...
Today I am diving into the quandary of consistency in your handmade business. So elusive! What does "consistency" in business actually look...
Does it ever feel like no one else struggles quite as much as you do to identify or define their ideal customer avatar? There's a reason for...
Pricing your handmade products sucks… That's just the truth. It makes the impulse to do some of these things very real! It is true that pric...
The idea of launching handmade product lines usually brings up one of two emotions: YAY or UGH. (Both are entirely valid!) If you feel more...
Hitting a sales goal is a milestone, hitting a revenue goal is a milestone. Revenue is not purpose, and neither is a number of sales. You di...
As you know by now, my team and I support and encourage a small handmade business structure that makes use of one marketplace and one autono...
Today's episode is not about disliking the social media algorithm or marketing platform algorithms. I know that many people have issues with...
FIRST STEPS WHEN SALES SLOW DOWN Remind yourself, it's normal, and it happens. Next, consider this a bit of a gift. We are all continually t...
Of course, when we say Etsy SEO, that means Search Engine Optimization specific to Etsy's native search engine. Etsy SEO is a common focal p...
I've posted about this on Instagram before, and it always seems to ignite a little fire. No one cares about your Etsy sales number besides y...
Today I'm sharing with you some big news. Probably the biggest news I've ever shared here. I've always tried to keep the podcast timeless an...
Etsy shop audits. What are they? Is that the same as a shop critique? Should you invest in one? And why I don't offer them! Years ago, I DID...
Worried you might be you are underpricing your handmade product? I'm glad it's on your mind because pricing properly is the foundation on wh...
Does it ever feel like no one else struggles quite as much as you do to identify or define their ideal customer avatar? There's a reason for...
The absolute best way to find customers for your Etsy shop will probably surprise you. As you know, I am a huge proponent of Etsy and I thin...
I'm excited to share with you what happened when I deleted 3000-4000 Instagram followers from my @merriweatherc Instagram account! This epis...
As you know by now, my team and I support and encourage a small handmade business structure that makes use of one marketplace and one autono...
Etsy Predictions for 2022 and 2021 Recap At the end of 2020, I wrote a blog post about 3 things I predicted Etsy would do in 2021 . I went b...
I don't want anybody to feel bad if they did this, but this is not a good strategy. It's not wise to do this. This concept can apply to any...