YouTube’s Audio Ads, Channel 4's Big Shake-Up

YouTube is officially an audio platform. Karin Robinson, Senior Director of Strategy at Edelman, on whether we all need to open our eyes. Also on the show: as the Warner Brothers deal is signed off by the shareholders... STV Studios CEO David Mortimer on mergers, acquisitions and more in the TV sector. All that plus: Channel 4 launches a root-and-branch review... and there’s The Audio Network Media Quiz, where we test our guests’ grasp of the week’s news... by dropping some big names. The Media Quiz is sponsored by Audio Network. Ben selects the music to score each episode and he and the team can do it for you too at audionetwork.com We record at Podshop Studios - for 25% off your first booking, use the code MEDIACLUB at podshoponline.co.uk/services/podcast-studio Become a member for FREE when you sign up for our newsletter at themediaclub.com A Rethink Audio production, produced by Matt Hill with post-production from Podcast Discovery. What The Media Club has been reading this week: YouTube and SiriusXM partner on audio advertising Sounds Profitable Audio Primes 2026 report Channel 4 launches strategic review under Priya Dogra Channel 4: runners and riders to replace Ian Katz Sky News launches paywalled content Standard website now run by Independent Onion to lease Infowars BBC Buys In Traitors India Richard Bacon Interviews More Successful People Journalist On The Hook For £14k After Investigation Hosted on Acast. See acast.com/privacy for more information.

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YouTube’s Audio Ads, Channel 4's Big Shake-Up is an episode from The Media Podcast with Olly Mann by PPM Production Limited.

This episode is 53:45 long.

This episode was published on Apr 24, 2026.

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