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Making Trailers with Eric Butler, Creative Director & Executive Producer (USA Network, HBO) artwork
TV & Film

Making Trailers with Eric Butler, Creative Director & Executive Producer (USA Network, HBO)

The Mechanics of Storytelling by Ezra Justin Lee

Mar 9, 202000:32:37TV & Film

Using sounds to effect emotional response in trailers (3:45) “What is a ‘marketing campaign’ and ‘creative marketing’?” (9:30) How Eric started at HBO (10:55) Configuring the story of a trailer (19:50) How to navigate Ho...