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Episode 4: Customer experience: The CIO’s perspective artwork
Technology

Episode 4: Customer experience: The CIO’s perspective

The Living Enterprise by CIO

Dec 11, 202022:16Technology

Customer experience is marketing's job, right? Not so fast. The CIO and their equivalent is fast becoming an integral player in the new digital, data-centric organization. In the fourth episode of The Living Enterprise,...

About This Episode

Episode 4: Customer experience: The CIO’s perspective is an episode from The Living Enterprise by CIO. Customer experience is marketing's job, right? Not so fast. The CIO and their equivalent is fast becoming an integral player in the new d...

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Episode Details

Published Dec 11, 2020, 22:16 long, audio available.

Questions About This Episode

What is Episode 4: Customer experience: The CIO’s perspective about?

Customer experience is marketing's job, right? Not so fast. The CIO and their equivalent is fast becoming an integral player in the new digital, data-centric organization. In the fourth episode of The Living Enterprise, the peer-led podcast series brought to you by CIO in partnership with Adobe and Microsoft, our band of global CIOs, CTOs and CDOs discuss preconceptions about customer experience, why the IT leader is now a pivotal player, and how they build better working relationships with CMOs and other line-of-business peers. Along the way, our experts discuss building a customer experience strategy from scratch, the impact on data management, the importance of trust and the new value that organizations can exploit through machine learning and artificial intelligence.

Where can I listen to Episode 4: Customer experience: The CIO’s perspective?

You can listen to Episode 4: Customer experience: The CIO’s perspective online on Radio and Podcast. Open the player on this page to stream the available audio.

Which podcast is Episode 4: Customer experience: The CIO’s perspective from?

Episode 4: Customer experience: The CIO’s perspective is an episode from The Living Enterprise by CIO.

How long is this episode?

This episode is 22:16 long.

When was this episode published?

This episode was published on Dec 11, 2020.

Can I save Episode 4: Customer experience: The CIO’s perspective for later?

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Are there related episodes from The Living Enterprise?

Yes. This page shows related episodes from The Living Enterprise when more episodes are available from the podcast feed.

Quick Answers About This Episode

Where can I listen to Episode 4: Customer experience: The CIO’s perspective?

You can listen to Episode 4: Customer experience: The CIO’s perspective on this page when the episode audio is available from the podcast feed.

Which podcast is this episode from?

Episode 4: Customer experience: The CIO’s perspective is from The Living Enterprise by CIO.

What are the episode details?

Published Dec 11, 2020 and 22:16 long