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The Launch Plan Podcast

Karthik Vijayakumar

The podcast is all about online product launches for creators, small business owners, and entrepreneurs. On the show, we discuss and deconstruct online product launches with guests that are...

Episodes

20 of 36 episodes

How Can You Sell When All Clients Want Is To Be Safe (And Do It In Five Steps) - Part 2

Struggling to sell your info products? One of the biggest reasons why many solopreneurs don't sell enough is because they hit a wall. T...

24:58Dec 17, 2022

The Secret F-Word Why Clients Don’t Buy Your Products (And How to Sell More) - Part 1

Why do clients NOT buy? Clients, like all humans, are predictably irrational. That's something we know, thanks to Dan Ariely. But why d...

22:56Nov 27, 2022

How to Create Profitable YouTube Ads (And The "30-Second Rule" To Run YouTube Ads For Free) with Dennis Abad

Have you ever wondered why some YouTube Ads work (and many don't)? The holiday season is closing in, and every business wants to make t...

40:02Nov 18, 2022

How to Create Irresistible Offers (And the Six Qualities of Highly Irresistible Offers) - Part 3

How many times have you bought something that’s not on your shopping list? That lipstick or that sneaker that you bought last week. Perhaps...

25:42Nov 12, 2022

How to Create Irresistible Offers (And Learn What’s Inside Your Buyers’ Minds) - Part 2

Why do clients buy? The biggest question on any entrepreneur's mind is this. What makes people buy? The answer is pretty straight forwa...

22:53Nov 6, 2022

How to Create Irresistible Offers (And Why You Should Stop Selling) - Part 1

Are you trying to sell products or services? For a long time, people who sold were considered cheaters and swindlers. These were the time wh...

23:49Oct 22, 2022

How to Protect Your Online Business With Legal Pages w/ Amira Irfan

Do you have an online business, podcast, or a blog? You have a website that you are proud of. And you invest your time and money into making...

36:42Oct 14, 2022

Why Your Opt-In Pages Fail (And How to Fix Them In 10 Minutes)

Are your Optin Pages converting enough? Optin pages are the lifeblood of businesses. Okay, I agree traffic is king. But how does that matte...

11:58Oct 7, 2022

Podcast Guesting "Autopilot" Strategy: How to Grow Your Business Today (And Forever) w/ Alex Sanfilippo

Is podcast guesting on your to-do list? Maybe you have already given it a try. As business owners, we are always in the look out for ways to...

39:18Sep 30, 2022

How to Create Actionable Content as a Podcast Guest (And Unlock Unlimited Leads For Your Business) - Part 2

Is your podcast guesting strategy not working? Podcast guesting is one of the most effective strategies to generate leads and build a brand....

19:57Sep 23, 2022

How to Create Hit Episodes as a Podcast Guest (And Unlock Unlimited Leads For Your Business) - Part 1

Do you want to attract unlimited leads as a podcast guest? Small business owners and solopreneurs oftentimes run their businesses with limit...

15:18Sep 16, 2022

How to Position a Podcast For Business (So You Can Attract and Engage With the Right Audience)

Do you want to start a podcast for business? If you are a small business owner or solopreneur that's interested in podcasting, read thi...

16:02Sep 10, 2022

How to Start a Podcast Without Worrying About Listener Numbers or Downloads (And Grow)

Do you want to start a podcast? You perhaps know that there are over 5.2 million podcasts today. Yet you want to start a podcast. You have d...

26:28Sep 2, 2022

How to Craft Your Email Pitch to Build Partnerships (And Grow Your Business Even If You Are Starting From Scratch)

Do you struggle sending emails that get responses? Businesses need leads. But if you just focus on lead generation, you can end up with a he...

18:23Aug 26, 2022

How to Grow Your Audience Fast With Alliances and Partnerships (Even If You Are Starting From Zero) w/ Brian Lofrumento

Are you struggling with traffic or customers? Leads and clients are the lifeline of a business. When you have enough of them, you are good....

33:23Aug 18, 2022

How to Attract The Right Clients (And Repel The Wrong People) - Part 3 (The Lead Magnet)

Are your lead magnets working well? Lead magnets are the reason why people get on to your email list. Businesses of all sizes have used lead...

21:59Aug 11, 2022

How to Attract The Right Clients (And Repel The Wrong People) - Part 2 (Present Your Plan)

Are you giving your clients what they want? Businesses of all sizes put out tiny magnets to attract the right clients. But magnets attract o...

22:34Aug 4, 2022

How to Attract The Right Clients (And Repel The Wrong People) - Part 1 (Your Message)

What is the cost of not nailing your message? Millions, if not billions, if you're a big business. If you're a small business like...

28:47Jul 28, 2022

Hamsters and Happy Meals - Introduction to Season 2

On The Launch Plan podcast, we help solopreneurs, small businesses, and creators launch successful online courses, memberships, and other in...

8:17Jul 20, 2022

Modern Small Business Marketing Plan (And How Steve Jobs Used It)

Have you been struggling with your marketing? You've learned about the different marketing frameworks, looked at marketing case studies...

13:54Jul 20, 2022