72. How is generative AI supporting creativity?

In this episode, Tom Moule speaks with Dr. Rebecca Feasey (Bath Spa University) and Eu Jin See (Manchester School of Architecture and Adobe Brand Ambassador) about how generative AI - particularly Adobe Firefly - is supporting creativity in higher education. They discuss how tools like Firefly can build creative confidence, encourage collaboration, and support iteration and idea development. From Welcome Week posters to architectural prototypes, the guests share practical examples of how AI is being used to communicate ideas effectively and ethically. The conversation also touches on creative ownership, authentic assessments, and how AI skills are becoming key to future-ready creative work. Show notes: Read the report from Jisc's pilot of AI for image generation Visit Jisc's AI page , where you can find further AI-focused guides and resources

You can listen to 72. How is generative AI supporting creativity? online on Radio and Podcast. Open the player on this page to stream the available audio.

72. How is generative AI supporting creativity? is an episode from The Jisc Podcast by Jisc.

This episode is 41:50 long.

This episode was published on Aug 5, 2025.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from The Jisc Podcast when more episodes are available from the podcast feed.