Retailgentic crossover: Sucharita Kodali - VP and Principal Analyst, Forrester Research

In this episode, Scot Wingo is joined by Forrester retail analyst Sucharita Kodali to dive into the emerging world of agentic shopping and the growing influence of generative AI in commerce. They cover: - The explosion of retail media networks - Why marketplaces are making a comeback - OpenAI's retail ambitions (and that Instacart CEO hire) - GenAI adoption across retail use cases - The rising threat to Google from TikTok and AI search - What's actually agentic vs. "faugentic" ⏱ Notable Timestamps: 00:06 – What is Retailgenic and what's at stake in AI shopping 03:00 – Why retail media networks exploded post-COVID 07:30 – Instacart's ad business & the OpenAI CEO move 10:00 – How big retailers are actually using GenAI today 14:00 – Is Google search under threat from ChatGPT, TikTok & Perplexity? 20:00 – Agentic shopping: hype vs. reality 26:00 – Could AI replace ticket brokers and influence high-demand shopping? 31:00 – The power of TikTok shopping and influencer-led discovery 33:00 – Closing thoughts on what's truly "agentic" vs. faugentic 👉

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Retailgentic crossover: Sucharita Kodali - VP and Principal Analyst, Forrester Research is an episode from The Jason & Scot Show - E-Commerce And Retail News by Jason Goldberg.

This episode is 37:02 long.

This episode was published on Jun 6, 2025.

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