How Women Reclaim Power Through Money with Financial Feminist, Tori Dunlap

If you’ve ever thought, “I want to leave this job… start the thing… pivot… but I can’t afford to,” this episode is for you. I’m joined by the Financial Feminist herself, Tori Dunlap, founder of Her First $100K. After graduating with degrees in communication and theater, Tori landed in a toxic corporate job she couldn’t afford to leave. That’s when everything shifted. She realized money wasn’t about being rich — it was about having options. So she set a bold goal: save $100,000 by age 25. What started with a $20 domain, three blog posts, and $49 coaching sessions at Starbucks eventually became a movement empowering women to take control of their finances. But here’s the truth: the $100K wasn’t the win. Freedom was. In this episode, we talk about financial autonomy, documenting your journey for accountability, and why building revenue isn’t about validation — it’s about choice. Click play to hear all of this and: [00:00] Why Money Is About Freedom, Not Just Wealth [06:35] How $49 Coaching Sessions Built a Business Foundation [12:10] The Real Cost of Staying in a Toxic Job [18:45] Why Documenting Your Goal Creates Accountability [24:20] From Blog Posts to a Movement: Building Her First $100K [31:05] Scaling Beyond Coaching: Avoiding the “Not Scalable” Trap [38:40] Money as Power: Creating Options for Women Listen to Related Episodes: The 3 Financial Mistakes Ambitious Founders Keep Making Build Wealth by Changing the Way You Think About Money with Anthony O’Neal Wealth Building Strategies: How to Budget, Invest, and Raise Your Prices Connect With Tori Dunlap: Instagram: Facebook: Website: 📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: 📧 For full show notes, visit jasminestar.com/podcast/episode623

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How Women Reclaim Power Through Money with Financial Feminist, Tori Dunlap is an episode from The Jasmine Star Show by Jasmine Star.

This episode is 49:53 long.

This episode was published on Mar 3, 2026.

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