We Tried to Blow Up an IUL Policy — How Bad Does Your IUL Design Have to Be Before It Actually Fails?

There's a persistent claim that indexed universal life insurance is doomed to fail because rising costs of insurance will eventually eat the policy alive. The story usually goes something like this: someone bought a universal life policy decades ago, paid faithfully, and one day got a notice that the policy was about to lapse unless they wrote a big check. That story has a grain of truth behind it, but the magnitude of the claim is wildly overstated. The original problem traces back to universal life policies sold in the 1980s as cheap alternatives to whole life. Those sales relied on interest rate assumptions above 8 percent that never materialized, which meant the premiums being paid were never enough to keep the policies functioning long term. The question worth asking today is different. If you set out to deliberately design an indexed universal life policy badly — to actually make it collapse — how badly would you have to screw it up? To find out, we ran the test. Starting with a properly structured policy on a 35-year-old male, $30,000 annual premium, and the minimum non-MEC death benefit of about $637,000, we then doubled, tripled, quadrupled, and kept going to see when the policy would actually fail. Doubling the death benefit didn't break it. Tripling didn't break it. Quadrupling didn't break it. Even five times the appropriate death benefit kept the policy alive through age 121. It took six times the correct death benefit — a $3.8 million death benefit on a premium meant to support $637,000 — before the policy finally collapsed in the client's early 90s. The lesson is straightforward: when an IUL fails, the product isn't the problem. The design is. And a properly designed policy carries lifetime fees averaging around 0.2 to 0.25 percent of cash value, which is a remarkable deal for managed money. _______________________________________________________ If you're holding an IUL illustration and want to know whether it's structured correctly — or if you're trying to figure out whether what you already own is built to last — schedule a call or send us a message and we'll take a look at it with you.

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We Tried to Blow Up an IUL Policy — How Bad Does Your IUL Design Have to Be Before It Actually Fails? is an episode from The Insurance Pro Blog Podcast by The Insurance Pro Blog.

This episode is 33:12 long.

This episode was published on Apr 26, 2026.

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