Should You Buy a RILA? A Skeptical Analysis of Buffer Annuities, Their Niche Use Cases, and When to Walk Away

A note before we begin : RILAs are registered securities, and we don't sell them. We sell fixed annuities — SPIAs, MYGAs, and fixed indexed annuities. This conversation is educational, not a recommendation for or against any specific product. RILAs — registered index-linked annuities — are the fastest-growing annuity category by new premium, with sales reaching $79.5 billion in 2025. That's more than ten times what the category produced a decade ago, and 2024 was the first year RILAs outsold traditional variable annuities. Rapid sales growth doesn't automatically mean a product belongs in your retirement plan. If you've ever seen a RILA illustration and felt like something didn't quite add up, this conversation walks through what these products actually do, where the tradeoffs hide, and why the income story that drives most annuity decisions rarely makes a RILA the right answer. You'll learn how the buffer concept works, why higher caps aren't free, and how absorbing the first 10 to 15 percent of a market loss changes the math on recovery. You'll also see why RILA sales appear to be tracking almost dollar-for-dollar with the decline in variable annuity sales, and what that pattern suggests about who these products are really being built for. The conversation covers the few situations where a RILA genuinely makes sense — a 1035 exchange out of a high-fee legacy variable annuity, non-qualified accumulation after maxing qualified accounts, a long runway of fifteen-plus years to retirement, or an equity-anchored client who refuses to derisk. It also covers where they consistently fall short, particularly on the income side, where a purpose-built fixed indexed annuity with an income rider almost always wins on the math that matters. You'll hear why a 10 percent payout rate on a RILA isn't the same as a 6 percent payout rate on an FIA income rider, and why adding an income rider to a RILA tends to neutralize the very feature that justified accepting buffer risk in the first place. ___________________________________ If you're working through how guaranteed income, principal-protected growth, or a fixed annuity might fit into your retirement plan, schedule a call or send us a written message and we'll walk through SPIAs, MYGAs, and fixed indexed annuities to help you figure out what's actually appropriate for what you're trying to accomplish. To read the article that accompanies this podcast, please click here: Should You Buy a RILA?

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Should You Buy a RILA? A Skeptical Analysis of Buffer Annuities, Their Niche Use Cases, and When to Walk Away is an episode from The Insurance Pro Blog Podcast by The Insurance Pro Blog.

This episode is 32:13 long.

This episode was published on May 3, 2026.

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